Writing Hospital Service Line Content: Do It Yourself or Call in the Professionals?

blueprints for a house


Writing new service line content can be similar to a complete house remodel—it’s a daunting task. You probably have a lot of ideas, but it’s hard to know where to start. It’s also difficult to know what you should tackle yourself and what needs the expertise of a professional. Just like a good contractor, Geonetric can help as much or as little as you need.

Getting Started
Before you can begin the process of remodeling your content you need to ask yourself a bunch of questions.

  • Is it accurate?
  • Is it current?
  • Is it structurally sound?
  • Do you need more or fewer walls, windows or doors?
  • When was the last time it was updated?
  • Would knocking out a wall make it easier for you or someone else to navigate your house?

When it comes to your service line content, it’s important to answer all of these questions before you start writing. Whether you do it yourself or get outside help, it’s best to start the process with an inventory of what you currently have. When we perform an inventory, we take the deep dive into the structure of the house. We do the legwork to find the issues, but we don’t stop there. We fix the problems by writing content.

All fix’r uppers are unique—some need more work than others. Some just need a little help, and some need to start from scratch. Doing this work yourself is not easy, espeically if your team isn’t well versed in Web writing best practices. That’s why so many clients reach out to Geonetric.

Calling in the Professionals
Geonetric recently helped PIH Health and Cape Cod Healthcare (CCHC) create new architectures for their sites, as well as write new service line content. The new, engaging content is consumer-oriented, helping the organization achieve its top tasks of finding doctors, paying bills or researching conditions.

With both PIH Health and CCHC we started from the ground up. We did the legwork, learned about their needs and goals and ultimately delivered top-notch content that appealed to multiple audiences.

For PIH Health, their goal was to create content that showcased all of their services. Our expert team wrote content for more than 30 services which were not visible on the previous websites, helping to increase awareness of PIH Health’s full range of services.

A page of PIH Health's website

For CCHC, they wanted to make it easier for patients to do business with them, while educating current and prospective patients on the level of care they can receive close to home without having to venture into a large city. Our team focused on conveying that message of high quality care that patients would receive in their facility throughout the copy.

Give Your Content a Makeover
Any homeowner who has done it can tell you; a remodel is a huge undertaking. But the rewards are so worth it! Stop living with content that doesn’t engage and convert and let the expert healthcare writers at Geonetric give your content a much needed makeover. Sign up for a free content checkup today!

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