Getting the Full Picture with Google Analytics

Illustration of integrated data points

As the old adage says, you can’t manage what you can’t measure. Google Analytics (GA) gives you lots of data and ways to evaluate usage patterns and user trends on your website. So much data, in fact, that it can be overwhelming. But if you have a sophisticated content management system and you’re just using GA “out of the box,” you’re missing important parts of the online experience.

That’s why Geonetric’s CMS, VitalSite, can be set up to track a number of extra components automatically! For example:

  • Outbound: Ordinarily, you simply lose track of visitors when they click on a link that leaves the site. You can’t follow visitors off the site, but you can capture when a visitor clicks an outbound link.
  • MailTo: If you have links to trigger email, wouldn’t it be nice to know how often?
  • Download: File downloads are notoriously difficult to track. The file doesn’t run any JavaScript and doesn’t trigger any tracking in Google Analytics. VitalSite can track when someone clicks a link on a page in your site, even a link to download a document.
  • Error: Errors, particularly bad inbound links, are inevitable. VitalSite can effectively tracking of where these bad links originate and where they’re going.
  • Google Translate: Google Translate is an interesting but controversial feature to add to your website, but does anyone actually use it? Analytics is the only way to truly know.

Customized Reporting with Script Manager

VitalSite’s Script Manager was created initially to support the transition to Google’s new Universal Analytics – allowing us to coordinate changes to code and analytics without adding stacks of outside calls to third-party tag management tools.

But the benefits go beyond just supporting Universal Analytics. This capability allows a wide range of customized code to be added to different pages on client sites, including these custom Google Analytics tracking behaviors. Just another way we give our clients even more insight and help arm them with the information they need to make decisions.

Wish your Web partner did the same? Contact us.

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This entry was posted in Admin Feed, VitalSite by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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