How do you measure the ROI of your digital investments? We want to know.

Photo of a computer keyboard with a red ROI key where Enter normally is.Your website is one of the most important marketing tools for delivering new patients to your hospital. It helps you promote your services, share patient stories, and highlight what makes you different than the competitor down the road. But most importantly, your website gives you the opportunity to directly convert visitors into patients. And it gives you access to the metrics that tell where you’re most successful.

Yet according to our most recent healthcare digital marketing survey, 75% of healthcare Web teams don’t routinely measure the return on investment of their online efforts.  In fact, only 53% of healthcare organizations have a strategic plan for their digital investments.

It’s surprising that most organizations are missing the opportunity to use the Web to meet their strategic goals. And prove that they did so!

That’s why we’re tackling this subject as part of Geonetric’s March webinar. We’ll be discussing how to prove the value of your online investments and will explore the strategic foundations you need to have in place in order to be successful.

But first, we want to hear from you!

  • What are the big challenges facing your digital team this year?
  • Is your organization increasing its focus on demonstrable ROI?
  • Does your Web team routinely measure the value delivered from your investments? If not, what’s getting in the way?
  • What do you want to know about the digital strategy development process?

Post your answers, additional questions and thoughts in the comments below or direct them to @Geonetric on Twitter!  Make sure to join the conversation, as we’ll reward our favorite tweets and comments with coveted Geonetric schwag.

Watch the webinar to learn more about how to prove the value of your hospital website.

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This entry was posted in Admin Feed, Best Practices, Geo.com Homepage Panel, Marketing, Value by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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