Yet according to our most recent healthcare digital marketing survey, 75% of healthcare Web teams don’t routinely measure the return on investment of their online efforts. In fact, only 53% of healthcare organizations have a strategic plan for their digital investments.
It’s surprising that most organizations are missing the opportunity to use the Web to meet their strategic goals. And prove that they did so!
That’s why we’re tackling this subject as part of Geonetric’s March webinar. We’ll be discussing how to prove the value of your online investments and will explore the strategic foundations you need to have in place in order to be successful.
But first, we want to hear from you!
- What are the big challenges facing your digital team this year?
- Is your organization increasing its focus on demonstrable ROI?
- Does your Web team routinely measure the value delivered from your investments? If not, what’s getting in the way?
- What do you want to know about the digital strategy development process?
Post your answers, additional questions and thoughts in the comments below or direct them to @Geonetric on Twitter! Make sure to join the conversation, as we’ll reward our favorite tweets and comments with coveted Geonetric schwag.
Watch the webinar to learn more about how to prove the value of your hospital website.