How to Evaluate Your Hospital Website

clipboard with checklist
Health consumers are online. They are researching conditions, looking for doctors and scheduling appointments. Your hospital’s website is the most powerful tool you have for converting those online health consumers into patients.

If your website isn’t performing optimally, it can hurt your brand and send potential patients to competitors’ sites to get their questions answered. Even if you know your website needs attention, it’s not always easy to know where to focus your limited time.

That’s why we developed this helpful 10-point checklist. It gives you a roadmap to use when evaluating your hospital site, complete with actionable tips to make your site more effective.

Review Your Site in Key Areas

The checklist covers ten key areas, including:

  1. Mobile-friendliness: You’ve probably noticed your own website’s mobile traffic increasing rapidly. According to Pew, 64% of American adults own a smartphone and 42% own a tablet. The number of health consumers that are mobile and accessing health information is too big to ignore. If your site isn’t usable for a large number of visitors, not much else matters. Factor in the algorithm update from Google which focuses on mobile-friendly websites, and making sure your site is mobile-friendly is more important than ever.
  2. Physician Promotion: Also according to Pew, 77% of online health seekers say they search for conditions or doctors online. Supporting and promoting your providers online isn’t just good practice today, it’s mandatory. Make sure your provider directory has provider profiles that showcase your providers’ specialties and personalities.
  3. Conversions: Getting site visitors to engage with your organization is one your website’s biggest jobs. You should be strategically placing calls to action on high traffic page and high-priority pages. Like those physician profiles mentioned earlier – make sure you’re offering appointment requests right from the profile, when the site visitors is an ideal place to take the next step.

Get Your Free Hospital Website Checklist

These are just a few of the top areas to look at when evaluating your website. Download this valuable checklist for more information on the topics mentioned above, as well as learn about seven more key areas you should be evaluating. You’ll also get actionable tips you can implement immediately, all aimed at helping you create the best possible Web experience for your site visitors.

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This entry was posted in Admin Feed, Best Practices, Homepage Panel, Marketing by Heather Stanley. Bookmark the permalink.
Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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