Tidelands Health Launches New Website and Brand

Screenshot of the Tidelands Health website home page.

When it came to mapping out a digital strategy, Tidelands Health decided to go big or go home.

When the organization launched their new website April 1, 2015, they also launched their official presence as Tidelands Health, formerly Georgetown Hospital System.

Starting with branding discussions and decisions, Tidelands found a new identity with their name, logo and color scheme. When thinking about how they wanted the new brand represented online, they also had to consider their growing mobile audience. With over 50 percent of their traffic coming from mobile and tablet devices, they knew going responsive was the best route.

The result is a stunning, flat and responsive design that tells their new and growing story as a health system in this seaside locale.

Presenting their new health system with new features like:

  • Screen capture of the Tidelands Health website showing their interactive mapInteractive Maps: To help tell the (new) system story, an interactive map offers a brand-friendly approach to pinpointing the various clinics and two main hospitals under the Tidelands name. Tidelands Health Group physicians are also brought to the forefront of the physician directory, with a prominent button that leads users to the health group-exclusive providers.

  • Content development: While Tidelands has a dedicated group of professional writers, content written by Geonetric’s expert content services team was woven into the project, allowing for a consistent voice throughout the medical services pages. Geonetric writers interviewed several service-line stakeholders via phone and in person during an onsite visit, getting to know the organization personally to write compelling, action-oriented and user-focused content.
  • Screen capture of Tidelands Health website showing integrated site search feature.Site Search: For site visitors who want to utilize the internal site search, a prominent search function is visible and easy accessible on both the desktop and mobile site, perfect for users on any device.

Unveiling a new organization

Bringing a new site to life is always an amazing experience, but helping an organization bring a new brand to life online adds a unique element to the implementation process. Geonetric is ready to help you tell your story for users on every device – from regional hospitals to health system brands.

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This entry was posted in Admin Feed, Geo.com Homepage Panel, Mobile, Site Launch by Erin Schroeder. Bookmark the permalink.
Erin Schroeder

About Erin Schroeder

Erin’s an engaging writer. And she’s an experienced teacher. Add in the fact she’s a talented interviewer with a decade of reporting under her belt and she has the perfect skill set for a content strategist. Erin loves meeting people and learning about their organizations, which is why she excels at helping clients tell their stories online through intuitive, user-friendly site architecture and engaging copy. She holds a bachelor’s degree in journalism from St. Ambrose University, a master’s degree in professional journalism from the University of Iowa, and a certificate in content strategy from Northwestern University. When she's not building better user experiences, this Beatlemaniac spends her spare time listening to her vinyl collection, road tripping, writing for Iowa City's arts and culture magazine Little Village, or volunteering with Families Helping Families of Iowa.

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