When it came to mapping out a digital strategy, Tidelands Health decided to go big or go home.
When the organization launched their new website April 1, 2015, they also launched their official presence as Tidelands Health, formerly Georgetown Hospital System.
Starting with branding discussions and decisions, Tidelands found a new identity with their name, logo and color scheme. When thinking about how they wanted the new brand represented online, they also had to consider their growing mobile audience. With over 50 percent of their traffic coming from mobile and tablet devices, they knew going responsive was the best route.
The result is a stunning, flat and responsive design that tells their new and growing story as a health system in this seaside locale.
Presenting their new health system with new features like:
- Interactive Maps: To help tell the (new) system story, an interactive map offers a brand-friendly approach to pinpointing the various clinics and two main hospitals under the Tidelands name. Tidelands Health Group physicians are also brought to the forefront of the physician directory, with a prominent button that leads users to the health group-exclusive providers.
- Content development: While Tidelands has a dedicated group of professional writers, content written by Geonetric’s expert content services team was woven into the project, allowing for a consistent voice throughout the medical services pages. Geonetric writers interviewed several service-line stakeholders via phone and in person during an onsite visit, getting to know the organization personally to write compelling, action-oriented and user-focused content.
Unveiling a new organization
Bringing a new site to life is always an amazing experience, but helping an organization bring a new brand to life online adds a unique element to the implementation process. Geonetric is ready to help you tell your story for users on every device – from regional hospitals to health system brands.