Two Weeks Out: Have You Survived Google’s Mobilegeddon?

Screen capture showing a Google Analytics dashboard created  to show trends in mobile traffic.It’s been two weeks since the new Google algorithm change took place, so what are we seeing? How are search results shifting and reacting?
Our friends at Moz have a blog post tracking the changes with their MozCast software. This is a great post to bookmark and keep up with their research on the algorithm roll-out, but the bottom line is that in most cases, we’re not seeing major shifts just yet.

Google has been clear that this particular roll-out could take anywhere from a few days to a few weeks, so it may be harder to see and attribute search changes to this algorithm shift. Many SEO experts are taking a wait-and-see approach while continuing to beef up their site’s mobile experience.

To that end, it’s a great idea to measure your site’s impact and make necessary adjustments. One way to do this may be mobile rank tracking for a set of keywords (to see if you’re site is being impacted), but what about Google Analytics?

Creating a Mobile Dashboard

Setting up a dashboard in your Google Analytics account to track mobile and organic search traffic is a great option for ongoing monitoring. Don’t worry if you aren’t sure how to make that happen — we’ve created one for you! (See image at top of post.)

To get started, just click and add it to your GA account like any other dashboard.

The mobile dashboard we’re providing reports on several items, including:

  1. Mobile traffic volume (sessions from mobile devices)
  2. Organic search volume by mobile sessions
  3. Breakdown of desktop, mobile and tablet traffic
  4. Percentage of new visits from mobile traffic that came from organic search

There are plenty of insights to gain from this data. For example, you might notice your mobile traffic surging and choose to invest in a new, responsive design for your website. You may also notice your organic search traffic falling short of previous time periods, which could be an indication that your site’s visibility in search has changed.

Always Be Measuring

Even if your website is the best-of-the-best for mobile users, monitoring these details about your mobile audience is a good habit. Start with our dashboard and modify to meet your organization’s needs and goals.

Whenever you launch a new website or modify existing templates, it’s a good idea to test it for mobile-friendliness, especially since the algorithm changes on April 21. Google’s mobile-friendly testing tool is great for testing your site for a mobile-friendly experience.

We’ll continue to monitor any major changes related to “Mobilegeddon” and report back on them here on the GeoVoices blog and (for current clients) in our ongoing Stat calls. If you have other questions or concerns, feel free to leave them in the comments below. Our SEO team will be glad to assist!

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This entry was posted in Admin Feed, Homepage Panel, Mobile by Casey Hansen. Bookmark the permalink.
Casey Hansen

About Casey Hansen

Casey possesses extensive social media experience and expertly monitors trends in healthcare social media usage. He uses his industry insight and creative ideas to help Geonetric clients create social media strategies that increase brand awareness and improve loyalty. In addition, Casey also works with clients to develop customized search engine optimization services and search engine marketing campaigns. He reviews analytics and helps clients understand the impact social media, SEO, and SEM have on their overall online marketing efforts.

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