Two Healthcare Websites Use Video Backgrounds to Engage Audiences

Video on Owensboro Home Page

Video is one of the most audience-captivating design trends. And in the age of YouTube and streaming videos on computers and tablets, video backgrounds are easily one of the top trends you can take advantage of in your own website design.

What is a video background?
You’ve probably encountered video backgrounds more than you realize. They often appear as streaming, large-format videos playing in a banner or a background.

Blockbuster movies (i.e. Jurassic World) use video backgrounds to give a sneak peak of scenes in the film, but now organizations of all kinds are taking advantage of this storytelling vehicle. In fact, two of Geonetric’s 2015 Operation Overnight recipients – Olivet Neighborhood Mission and Parent Education Consortium — received new websites with video backgrounds.

Do video backgrounds make sense in healthcare?
Absolutely! Two Geonetric clients actually launched new websites with video backgrounds.

Owensboro Health, in Owensboro, Kentucky, recently redesigned their site and decided to take it in a new direction, with an out-of-the-way hamburger menu for the navigation and a large-format video in the background that tells a story about their new hospital, quality healthcare and community involvement.

Meanwhile, Avera’s new program, Avera eCARE, came with its own video, too. The video shares the story of eCARE’s advanced virtual healthcare and telemedicine solutions, with clips of the virtual health specialists hard at work.

Avera eCARE video
Why should your organization consider a video?
A visually appealing video is a great way to present your brand, engage with visitors and most importantly, tell your story. Static images of your organization are a great welcome mat to who you are, too, but a video can provide so much more depth.

From touring a new hospital facility to showcasing your physicians, staff and patients interacting with one another, a video can offer an emotionally-engaging experience that gets lost in images.

If you’re ready to tell your brand story in a fresh, innovative and captivating way, contact Geonetric today to learn more about our website design services.

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This entry was posted in Admin Feed, Design, Homepage Panel by Erin Schroeder. Bookmark the permalink.
Erin Schroeder

About Erin Schroeder

Erin’s an engaging writer. And she’s an experienced teacher. Add in the fact she’s a talented interviewer with a decade of reporting under her belt and she has the perfect skill set for a content strategist. Erin loves meeting people and learning about their organizations, which is why she excels at helping clients tell their stories online through intuitive, user-friendly site architecture and engaging copy. She holds a bachelor’s degree in journalism from St. Ambrose University, a master’s degree in professional journalism from the University of Iowa, and a certificate in content strategy from Northwestern University. When she's not building better user experiences, this Beatlemaniac spends her spare time listening to her vinyl collection, road tripping, writing for Iowa City's arts and culture magazine Little Village, or volunteering with Families Helping Families of Iowa.

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