Patient-focused microsite promotes Altru Advanced Orthopedics

Altru Advanced Orthopedics
Altru Health System’s orthopedics clinic was going through some changes. The growing service line was moving to a new facility and underwent a brand change – including getting a new name, Altru Advanced Orthopedics.

It was the perfect time to build a new microsite.

But the team didn’t want just any old microsite – they wanted one that told their unique story, the story of an orthopedic clinic that offers services not otherwise available in the area delivered by top-notch doctors. And they wanted everything—from design to content to functionality—created with site visitors in mind. That’s exactly what the Geonetric team did.

Written for real people.
“What hurts?”

It seems simple, asking a potential patient what hurts. It also makes a lot of sense. Instead of wading through cumbersome navigation or complicated content, Altru Advanced Orthopedics’ microsite gets right to the point, quickly connecting prospective patients to the information they need.

Content is focused on six areas of the body – hip, shoulder, knee, hand and wrist, foot and ankle and elbow – instead of services, treatments or procedures. By helping users find their way through the site by “what hurts?” Altru provides user-focused, unique content for site visitors.

Altru Advanced Orthopedics

Content isn’t the only part of the site that puts users first. Visit Geonetric’s online portfolio to learn more about how the microsite promotes providers and uses patient testimonials to help tell their story.

On a mission to make better microsites.
Altru Advanced Orthopedics is a great example of effectively using a microsite to deliver focused content to a specific audience. If you’re thinking about creating a microsite for one of your clinics or service lines, contact us.

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This entry was posted in Admin Feed, Best Practices, Design, Homepage Panel, Marketing, Microsite by Heather Stanley. Bookmark the permalink.
Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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