When it comes to providing mobile users the best online experience, many healthcare marketers think going responsive covers everything. And, with most healthcare organizations reporting 30-60% of all traffic coming from mobile devices, they’re not wrong. But it’s just the … Continue reading
For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity. Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their … Continue reading
With the growing number of ways that consumers access the Internet, responsive design is fast becoming the industry standard for hospital websites. Responsive design isn’t just a new tool to engage with site visitors. It has produced a ripple effect … Continue reading
We’ve been talking about Responsive Design for a long time. In truth, Geonetric was one of the first healthcare Web firms to promote the benefits of this approach in our industry. With the explosion of new devices, form factors, and … Continue reading
Concord Hospital partnered with Geonetric to take their website to the next level. Concord Hospital wanted a site that would engage the community with enhanced functionality and content – built on a responsive platform the new site does just that. … Continue reading
There’s so much change happening right now in Web design that I have visions of designers in therapy sessions. “You’ve got to let things go, Bill! You have baggage and it’s holding you back,” the therapist quacks. “It’s time – … Continue reading
One thing is certain about the Web – change is imminent and constant. As Web strategists, writers, designers, and developers, we’re used to this reality. That’s why when the Web throws yet another curveball, we’re prepared to react. The latest … Continue reading
We’ve talked a lot about how mobile strategy is changing. We’ve examined why mobile is so important and how changes in Web access is leading to the need for responsive sites. We’ve discussed how responsive web design works and given … Continue reading
Flexibility. It matters for the digital presence of a multi-hospital system like Gundersen Health System. But trying to control consistent branding and content across more than 100 locations in three states led to some instances of duplicate content and the … Continue reading
Chances are a lot has changed since the last time you redesigned your organization’s website. For the last few years the push to go responsive triggered a number of prominent redesigns in our industry. Since then most brands have followed … Continue reading
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned … Continue reading
Altru Health System (Altru) needed a new intranet. Specifically it needed a responsive one. The Grand Forks, ND-based health system employs more than 4,000 individuals, many of whom need to access information from mobile devices. But the intranet redesign team … Continue reading
Holzer Health System’s humble beginnings can be traced back to a seven-bed hospital that opened more than 100 years ago in the Gallipolis, Ohio region. Since then Holzer has grown into a multi-facility healthcare system, currently offering 20 locations across … Continue reading
Last week Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield and Byers, presented her annual “State of the Internet” report. Her epic deck of 196 slides covers a huge range of trends, but there are … Continue reading
Cottage Health has so much to offer its patients. Four hospitals and multiple clinics, all located in stunning southern California, provide a wide range of services to its varying audiences in the region. But they were stuck in a design … Continue reading
