Anne Kapler

About Anne Kapler

Anne is an expert writer. She’s skilled at taking complex information and making it understandable. Her knowledge of grammar is impeccable. Her research skills are impressive. As a former journalist, she’s passionate about writing copy that resonates with readers. As a former editor, she’s skilled at improving clarity and readability. As a Web Content Writer and Strategist at Geonetric, Anne combines all these traits to develop content strategies and Web copy for hospitals and health systems around the country. She holds a bachelor’s degree in journalism and mass communication from the University of Iowa. This mom of active, preschool-aged twins is a former food editor who loves to fill any spare time shopping at the farmers market and checking out new, local culinary options.

Five Steps to Creating Content that Converts

Image of the title and a vintage typewriter
From a marketer’s perspective, good Web content does two things:

First, it helps people find you. Google and other search engines rank only pages with valuable, relevant, high-quality content.

Then, it drives action. Or, in Web speak, it converts. It turns your site visitors into patients, donors, job applicants — or whatever else fits your specific goals.

The benefits of good content are clear. But what is good content? How do you know what to include?  Where do you start?
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