Ashley Kuennen

About Ashley Kuennen

This small town farm girl brought her strong work ethic and love of learning to Geonetric right out of college and never looked back. She’s done it all in her time here – from providing content support to building health calculators. Eventually working her way into project management, Ashley knows her stuff. Her knowledge of our product is so vast she’s often asked to lend a hand when getting newbie’s up to speed. Just to prove her work ethic, Ashley holds a bachelor’s degree in business administration with a double major in administrative management and marketing, with a minor in psychology from Mt. Mercy University. She loves visiting clients on-site, especially if they happen to be headquartered near interesting places, like the setting of the Goonies movie.

The Elements of an Effective Campaign Landing Page

When it comes to measuring the success of an inbound marketing campaign, many healthcare marketers focus on high pageviews and low bounce rates. But the real ROI is in the conversion rate. Conversions mean the campaign landing page is successfully persuading visitors to take a specific action.

So what makes a great landing page?

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When Healthcare Organizations Merge, What Happens to the Websites?

Cone-Health-Merger-ARMC

We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!

Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:
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Time to Spice Up the Ol’ Provider Directory?


Avera Doctor Profile Page

Keeping physicians happy, adhering to brand standards, and making a site user-friendly can sometimes be a balancing act. But Avera Health has accomplished all three items with its updated provider directory.

Geonetric worked with Avera Health take VitalSite’s already advanced provider profiles a step further. We gave the physician profiles a facelift adding in more interactive features such as videos and a dynamic blog feed that pulls in blog posts written by that specific doctor. The location information (including secondary locations) are clearly displayed to make it easy for visitors to find a provider in a certain area.

We also simplified the physician search results by changing the layout and indicating physicians that have a video. A print button was also added that allows users to print their search results.

Making a few changes can have a big effect! Feedback has been very positive, a win-win for users and providers!

Are you ready to dust off your provider directory and spice it up? Not sure where to start? Let us know – we’d love to help!

Medical Center Virtual Tour Keeps Community Updated

Genesis HealthCare System in Zanesville, Ohio is doing something many healthcare systems across the country are doing – building a new medical center. And they wanted to keep the community informed with the building progress and involved in the project. So we helped them build an interactive virtual tour that does just that.
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