Your health care organization has big news. Maybe a renowned physician just joined your medical group. Or you’re building an addition to your heart hospital. Or your medical center is expanding its pregnancy and birth services.
How do you help make sure your target audience can find out about it through search engines? You know there’s more to it than posting a press release on your website.
Equally important, how do you write the story in a way that’s meaningful and engaging for the people who want and need your information?
Achieving both those goals might seem like a tall order. But you don’t have to choose between optimizing content for search engines or people. You can – and should – craft natural-sounding copy that speaks to users AND pleases Google.