Celine Klosterman

About Celine Klosterman

When it comes to telling a story, Celine knows how to find the angle. This former journalist has a nose for news and an impressive knack for cutting through the clutter. With her sharp editing and impressive interviewing skills, she knows how to help Geonetric clients tell their stories in a clear, engaging way. These qualities fit her role of content strategist and writer perfectly. She understands when you or someone you love needs care, the content on a hospital’s site can literally be a lifeline. Celine holds a bachelor’s degree in English and psychology from Mount Mercy University. But there’s more to Celine than just writing. She volunteers her time tutoring refugees and immigrants at the Catherine McAuley Center in Cedar Rapids.

Optimizing Your Content for Search Engines & People

Themis statue on the table in lawyer's office in black and white.

Your health care organization has big news. Maybe a renowned physician just joined your medical group. Or you’re building an addition to your heart hospital. Or your medical center is expanding its pregnancy and birth services.

How do you help make sure your target audience can find out about it through search engines? You know there’s more to it than posting a press release on your website.

Equally important, how do you write the story in a way that’s meaningful and engaging for the people who want and need your information?

Achieving both those goals might seem like a tall order. But you don’t have to choose between optimizing content for search engines or people. You can – and should – craft natural-sounding copy that speaks to users AND pleases Google.

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Four Ways to Get More Out of Your Hospital’s Web Content

Illustration showing a hand reaching up into the clouds to a key made out of words.
Are you putting your health system’s website content to full use?

Maybe! But if you’re like most healthcare marketers, you’re always looking for more ways to tell the full story of your extensive services, expert doctors, satisfied patients and impressive facilities. What if you could do this without creating new content from scratch?

Read on for tips from Geonetric’s content team.
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A Relentless Patient Focus Spells Success for New MOSH Website

Screen shot of the MOSH website home page
At Midwest Orthopedic Specialty Hospital (MOSH), doctors pledge to put patients at the center of everything physicians do. So MOSH needed its new website to prioritize patients, too. Working closely with Jigsaw to develop a design and comps, the hospital and creative agency turned to Geonetric for help creating the online presence that establishes MOSH and the physicians of Midwest Orthopedic Specialty Services (MOSS) as the Midwest’s premier resource for current and prospective orthopedic patients. Among stakeholders’ top goals: Make it as easy as possible for users to learn about and schedule appointments with the region’s top bone, joint and spine specialists and surgeons.
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Enhancing Web Content Through Storytelling

great-storytelling-in-healthcareblogDrama. Likable characters. A happy ending.

Keys to a great story, right? They can also be keys to compelling Web content – as we learned last month at Camp Reboot, Geonetric’s ninth annual eHealth Symposium.

For those of you who weren’t able to join us, here’s a recap of a presentation from a member of our content team:

Great storytelling can expand your healthcare brand, according to Michelle LeCompte, Geonetric’s director of content services. Stories capture attention, connect with the reader and continue to resonate after they’re told. Stories engage our emotions – and have been proven to convert behavior. Michelle shared:

“Brands that connect with their buyers on an emotional level will see two times more impact than marketers trying to sell functional value.”

Her point? When it comes to marketing, feelings win out over facts every time.

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