It’s no secret that it’s getting harder and harder to be noticed on Facebook from a marketing perspective. With various news feed and advertising changes, organic posts don’t find their way to your audience like they previously did. It’s frustrating, but there may be a new way forward.

Facebook Groups offers a different platform for interacting with an audience. It’s a more interactive approach, creating a sense of community among members and, ultimately, more value for those members.

In a sense, a Facebook Group is similar to your email marketing list. You have opt-in members who want to engage and are ready to consume your content.

Moz recently posted a fantastic blog post that includes step-by-step instructions for building your own Facebook Group. The author shows how he built a valuable Facebook Group for both his organization and his members. He also offers some tips for running a strong group.

It’s definitely worth a read, especially as you’re looking for new ways to engage your audience(s) in 2016!