Casey Hansen

About Casey Hansen

Casey possesses extensive social media experience and expertly monitors trends in healthcare social media usage. He uses his industry insight and creative ideas to help Geonetric clients create social media strategies that increase brand awareness and improve loyalty. In addition, Casey also works with clients to develop customized search engine optimization services and search engine marketing campaigns. He reviews analytics and helps clients understand the impact social media, SEO, and SEM have on their overall online marketing efforts.

Can You Over-Do Your SEO Efforts? Google Thinks You Can

When writing content for your website, you likely take the first step of identifying keywords to focus on. After all, you want your content to match the words used by potential site visitors as they search for information.

But in an article from Search Engine Land, Barry Schwartz sheds some light on a new search algorithm change Google is working on that may change the way you write content.

At the recent SXSW mega-conference, Google’s Matt Cutts announced Google will soon be trying to identify websites where content is over-optimized. It’s an attempt to level the playing field and give smaller businesses (with great content) a shot at ranking higher in search results.

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Twitter Says: Brand Your Profile

We all knew it was only a matter of time. We’ve spent many hours helping clients build Facebook Fan Pages and customize them to convey a consistent message from the main website to social media.

Now Twitter wants to get in on the fun. They recently announced the addition of “Brand Pages” to the Twitter service. These brand pages allow organizations to create customized Twitter profiles with logos, banners, taglines and “promoted tweets” that remain at the top of the profile.

This could be another great way to get your message across. You can utilize your Twitter brand page to promote a service line, upcoming event or provide public announcements in the case of an emergency. The possibilities are endless!

In December, Twitter said the brand pages will be rolling out to all accounts over the next few months.

Google Says: “Give the Users What They Want”

We’ve always known it was true: when users clicks on a search result in Google or other search engines, they want to see the answer to their questions. Google knows that too.

Most of us have landed on Web pages that aren’t helpful, or are confusing and make it difficult to find the content we want. The content is either buried by ads, large images, lists of links or a combination of those things.

Yesterday, Google announced a new change to their search algorithm that focuses on page layouts and how users find the content they need on websites. It’s really not a new concept for Google – they have always been a strong advocate for user experience. This change benefits content pages that put the content first and any advertisements or secondary images below the fold.

Some takeaway items from this change:

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Give Them Something to Share

Social MediaWhen you think of social media, you likely think of wall posts, Twitter posts, photos – all types of content. You see posts about favorite restaurants, favorite books and so on.

To be truly successful on social media, users need something to share. What do most wall posts, Twitter posts and other social media interactions have in common? They are generally sharing something!

It could be a blog post they enjoyed, a photo they saw or a website that sparked a reaction. Social media has moved beyond simple communication and is now one of the fastest ways to share new ideas and neat finds.

How is your healthcare organization contributing to “shareable” material? Are your blog posts generating buzz? Do your Facebook posts scream “Share me!?” As you create content on your various social networks, your website or your blog, make sure users will want to share far it and wide. You’ll build a great community and drive traffic right where it belongs – your website.

Auto-Tweeting: A Cautionary Tale

Auto-tweeting has been gaining popularity for busy marketers who post pre-written tweets about events they aren’t able to attend. But what if those pre-written Tweets don’t match up with what actually happens at the event? Twitter can go from a marketing outlet to a marketing disaster faster than you can say “retweet.”

As a flight instructor and pure aviation geek, I keep track of the aviation world via Twitter. A couple of weeks ago, one of the larger airshows in the country – Sun ‘n Fun – took  place in Lakeland, Florida. It’s generally a great place to have an aviation gathering – the weather is usually sunny and warm. Except this year, which caused major problems for auto-tweeters.

On March 31, a severe thunderstorm and tornado rolled through the airport grounds while thousands of people attended the show. The storm made toys out of many aircraft on the field as well as display booths and tents. Luckily, only minor injuries were reported.

The Lesson
Twitter proved to be an excellent way to stay up-to-date on the weather and resulting damage. But a few companies at the show made an example out of why auto-tweeting can be so dangerous.

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Content Strategy Trends for 2010

Content Strategy Trends for 2010 It’s a good time to look ahead to 2010 and what the new year holds for your online content strategy and search engine optimization efforts. Here are some of our predictions and what they may mean for your organization.

Localization

Localized content and search engine tactics will have a powerful impact on search engine results this year. We recently posted about Google’s Local Business Center, which will only grow in significance as a tool for sending targeted content and information to potential visitors. We’ve helped several clients recently become more visible within Google’s Local Business Center listings. The new year is a perfect time to start trying out these newer tools that Google is providing – in return you’ll get detailed statistics on how your listings are performing.

Social Media

Social media will provide an increasingly important channel for engaging consumers and extending your brand. In Geonetric’s content strategy office,  we are starting to see clients utilize Twitter for call-to-action initiatives and general outreach. In addition, Twitter seems to be working on a plan to improve its service for organizations and businesses — 2010 is poised to be the year Twitter gives organizations some new tools to use. If you’re not part of the conversation, it’s time to dive in.

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Google: Bringing Search Results to Your Front Door

Google: Bringing Search Results to Your Front DoorIf you think Google doesn’t know where you are searching from, try it out: search for the term ‘pizza’ at http://www.google.com/. Go ahead, I’ll wait here.

Did you notice the results Google provided? Now try the search term ‘hospital’. You may have seen two or three organic listings before the local results, but those local results are generally at or near the top of search results these days.

Google has been shifting the way it displays search results to information-hungry Web surfers in recent months. What most of us consider organic results (results that are generated and calculated by Google’s search bots and algorithms) are being pushed just a little further down the page by – you guessed it – sponsored results and local results.

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Give Your Web Site a Social Life!

It is no secret that websites such as Facebook and Twitter are changing the way we communicate online. Rather than relying on email, we now spend time finding friends on Facebook and typing message we can squeeze into 140 characters on Twitter. Communications are changing, which opens up a new set of avenues for you to reach your visitors.

Integrating social media into your Web site’s design is an integral part of making the delicate dance of site visitor relations work. If you want people to respect your Facebook page, for example, it needs to fit with your overall Web presence. There are several ways you can help people  get involved with your social media efforts and many of them are related to your Web site design. Let’s take a look…

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Designing for Today’s Web User

We’ve all seen Web sites with flashing graphics, waving backgrounds and music. We’ve seen pictures fly across the browser window, and navigation menus that feel like a poor version of the old “Whack-A-Mole” game.

Today’s Web user is on your Web site for one main reason: content. They are looking for answers to their questions! Are they interested in all of the flashy design features? To most users (including me), this is just extra eye-candy that can sometimes get in the way of the ultimate goal: seeking information.

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