Erin Schroeder

About Erin Schroeder

Erin’s an engaging writer. And she’s an experienced teacher. Add in the fact she’s a talented interviewer with a decade of reporting under her belt and she has the perfect skill set for a content strategist. Erin loves meeting people and learning about their organizations, which is why she excels at helping clients tell their stories online through intuitive, user-friendly site architecture and engaging copy. She holds a bachelor’s degree in journalism from St. Ambrose University, a master’s degree in professional journalism from the University of Iowa, and a certificate in content strategy from Northwestern University. When she's not building better user experiences, this Beatlemaniac spends her spare time listening to her vinyl collection, road tripping, writing for Iowa City's arts and culture magazine Little Village, or volunteering with Families Helping Families of Iowa.

UNM Health Launches New Brand, Website

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University of New Mexico Hospitals, UNM Sandoval Regional Medical Center and other affiliated facilities in the Albuquerque region provide care for more than 200,000 New Mexicans each year while also serving as a site for training medical students, researchers and other health professionals through the various schools and programs nestled under the Health Sciences Center.

To keep up with the growing needs of its patients, students and beyond, the Health Sciences Center decided to bring a more streamlined approach to sharing its top-quality programs and services with their communities. In the process, UNM Hospitals rebranded itself to UNM Health.

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Gundersen Health Redesign Gives Patients What They Need

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Flexibility.

It matters for the digital presence of a multi-hospital system like Gundersen Health System.

But trying to control consistent branding and content across more than 100 locations in three states led to some instances of duplicate content and the creation of multiple microsites.

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Sinclair School of Nursing Sets Sights on Sharing Their Story

Sinclair School of Nursing Home Page

Running a college has a lot in common with running a health system: You have lots of people coming through your door – both physically and digitally – and you have important and sometimes complicated information to share with your audience.

For Erica VandenHouten and Dr. Robin Harris – the team of two on the University of Missouri’s Sinclair School of Nursing website redesign – their digital welcome mat had aged a little over the years while also becoming a bit of a filing cabinet. They knew it was time for some serious spring cleaning. Continue reading

Launch An Intranet That Outperforms Your Competition

 

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As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.

At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization. Thinking of overhauling your organization’s intranet? Here are the medalists you want on your team:

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St. Mary’s Features News Feed, Improved Functionality in Website Redesign

St. Mary's website home page
When it was time to redesign their website, St. Mary’s in Evansville, Indiana got feedback from every direction, including employees, internal stakeholders and users. And when it was time to create the new design, navigation, content, and functionality, they turned to Geonetric.

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How The Beatles Can Inspire Your Content Strategy

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My fellow Geonetric peeps know: I’m a die-hard fan of The Beatles. My Iowa license plate is PNYLANE. My desk is littered with the Fab Four.

These four young guys from Liverpool exploded onto the international stage in the early 60s and – armed with a unique sound and flair for fashion – changed the world in a mere decade.

But as I think about how extraordinary my favorite band has been in changing music and pop culture, I thought (nerdily) “How can the Beatles inspire content strategy?”
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Stamford Health Reinvents its Brand and Web Experience

Stamford Health System
When Stamford Health set out to build a new website, their task list was bigger than just improving user experience.

“We wanted to make sure the website was aligned with not only what we learned through analytics, but also to help a user get to the content they needed quickly and easily,” said Christina Di Bona, director of digital marketing at Stamford Health.

Located in Stamford, Conn., this health system had a bold objective: Merge individual sites – its hospital, foundation and medical group  – under one digital umbrella.  It was also time to streamline tasks and functionality for a more intuitive web experience.
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Redesigning Your Healthcare Website: 5 Things to Consider

Image Showing 5 considerations for redesigning a healthcare website

It’s time to redesign you website. Maybe this has been a long time coming, or maybe the decision was made recently and excitement in the air has driven the need for fast turnaround. No matter what your reason, redesigning your organization’s website is a big undertaking and it’s helpful to consider a few important pieces before you begin.

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How Altru built a responsive intranet from the ground up

Altrulink, Responsive intranet

Altru Health System (Altru) needed a new intranet. Specifically it needed a responsive one. The Grand Forks, ND-based health system employs more than 4,000 individuals, many of whom need to access information from mobile devices.

But the intranet redesign team knew they faced challenges in making their dream intranet a reality – particularly around having the dedicated resources to develop a new intranet from scratch. That’s why the organization partnered with its digital agency Geonetric to bring AltruLink to life.
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Cottage Health Awakens the Force with New Marketing Video

Cottage Health's video, Germ Wars

If you want to see how Star Wars can possibly be applied to healthcare marketing, look no further than Cottage Health. The southern California-based health system leveraged all the hype around the new movie and created a fun, educational video on infection prevention.

Trust us, the force is strong with this one.
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Holzer Health System launches a fully-responsive system site

Screenshot of Holzer's homepage

Holzer Health System’s humble beginnings can be traced back to a seven-bed hospital that opened more than 100 years ago in the Gallipolis, Ohio region. Since then Holzer has grown into a multi-facility healthcare system, currently offering 20 locations across southeast Ohio.

Holzer’s digital needs have grown too, and the team turned to Geonetric to provide a new content management system and support services to aid their expanding system. The new Holzer site is live, and offers lots of new features and functionality. Here’s a few of the highlights.

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Google Trends delivers great content ideas you can use

Google Trends

In the first week of November, Susan Williams, widow of actor-comedian Robin Williams, stated that his August 2014 suicide was likely related to a condition he had been diagnosed with called Lewy body dementia, which causes a progressive decline of mental abilities.

The media coverage of Mrs. Williams’ statement was huge, and Google Trends took notice. Lewy body dementia was a top-search health term for the week, as Internet users scoured articles, WebMD and other reference sources to learn about this disease.

Google Trends, which started in 2006, has been gathering search data for nearly a decade. Now, Google Trends updates regularly, showing the hot topics from search users for a particular day or week. Click on the topic itself and see what states are driving the most traffic.

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Mount Auburn Hospital launches website focused on physicians, education

Mount Auburn Hospital's homepage
Mount Auburn Hospital knew it was time for an upgrade.

In 2013, SOASTA – a cloud and mobile testing company – studied smartphone usage in major metros of the U.S. and found that more than 55% of Boston adults owned and operated a smartphone. Before Nov. 17, 2015, Mount Auburn Hospital wasn’t able to easily reach that audience.

But now that’s all changed.

The launch of their new site comes with features they didn’t have before, including a mobile-friendly, responsive design that keeps the integrity of their brand alive – a brand that’s been part of the Boston community since 1886.
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