Good content strategy is more than words on a page. Consider a blueprint when you start planning a page of your site. Who is your audience? What is the main message of this page? What should a reader do next?
From there, think about the layout of the page. Page architecture is the support for what you want the content to say.
Cone Health Medical Group has more than 500 providers, over 100 locations and one goal in mind: connect potential patients with physicians who can help them feel their best.
That’s why Cone Health Medical Group decided to change the focus of their website and put the spotlight on their star players: their doctors and providers.
Whether you’re shopping for a new pair of shoes, streaming music or seeking healthcare services in your community, you’re often starting with a search engine. And so are your patients, visitors, donors and other target audiences. We’re all doing it – at a rate of about 40,000 searches per second.
So how do you stand out from the pack? It’s not as difficult as you probably think.
Bryan Health, based in Lincoln, NE, recently launched a new, responsive website, along with two audience-specific microsites.
The organization needed a CMS that could be flexible enough to showcase their health system, college of health, and wellness center. And their previous system just wasn’t doing the job. So they called on Geonetric and VitalSite, and we were happy to help.
What makes a great hospital or health system? The amenities? The number of happy patients? What about the people who represent the brand – your doctors and providers?
Trinity Mother Frances needed a more organized Web presence that accurately represented their superb quality of care, growing roster of employed and affiliated providers, and its vast locations throughout their area. A responsive website was a necessity, too, in order to accommodate the growing number of mobile device users in the East Texas region.
Trinity Mother Frances and Geonetric paired up to create a fresh, spacious design that tells their story as a historic health care provider in East Texas while highlighting their many physicians and providers, and award-winning care and treatment.
On Sunday afternoon, while my husband hunkers down in his man cave for an afternoon of football, I find myself at peak homeowner performance: Cleaning, fixing, and organizing.
There’s something satisfying for me when I pull out all the contents of a drawer or closet, decide what I need to keep and what I can donate to the local resale stores. It feels like a job well done: The clutter is out and sanity in my space is restored.
That’s probably why I enjoy being a content strategist.