Erin Schroeder

About Erin Schroeder

Erin’s an engaging writer. And she’s an experienced teacher. Add in the fact she’s a talented interviewer with a decade of reporting under her belt and she has the perfect skill set for a content strategist. Erin loves meeting people and learning about their organizations, which is why she excels at helping clients tell their stories online through intuitive, user-friendly site architecture and engaging copy. She holds a bachelor’s degree in journalism from St. Ambrose University, a master’s degree in professional journalism from the University of Iowa, and a certificate in content strategy from Northwestern University. When she's not building better user experiences, this Beatlemaniac spends her spare time listening to her vinyl collection, road tripping, writing for Iowa City's arts and culture magazine Little Village, or volunteering with Families Helping Families of Iowa.

Billings Clinic Goes Live with Fresh, Responsive Design

Screenshot of Billings Clinic's webisite


For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.

Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider. Continue reading

Noble Health Alliance Launches Website


noble

In the age of healthcare reform, providers are looking for ways to offer patients a more comprehensive and integrated experience. Enter in Noble Health Alliance, a partnership of four Pennsylvania health systems (to date), formed to encourage population health and eliminate redundancies in healthcare.

Noble Health Alliance is based in Philadelphia and was founded 2013. The organization is one of our newest clients, and the first health alliance website we’ve launched.
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Public Updates: How to Handle Healthcare Crises With Your Website

crisiscommunicationIt’s a five letter word that’s been in headlines for weeks: Ebola. The virus, which was identified in 1976 in Africa, has experienced ebbs and flows of outbreaks for nearly 40 years, but this year’s outbreak has been labeled by the Centers for Disease Control as the largest epidemic of the disease in history.

As the virus continues to make headlines, hospitals and healthcare clinics around the world continue to work tirelessly to prepare for any cases of Ebola patients who might make their way to their facilities.

With one fatality in the continental United States already on record due to improper screening and immediate treatment at a Texas hospital, hospitals across the nation are working to prepare the public and themselves as Ebola monitoring continues.

Your website is a great way to share your preparedness plans with the community at large, as well as providing employees with resources for their own awareness.

Not sure where to start?

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Bringing Responsive to the Intranet

UHS_Intranet_BlogThe mobile revolution is already in full swing, and while Internet sites have caught on, intranets are a little behind the curve. With over a billion people accessing mobile applications and 40 percent of Web browsers using a mobile device to find local products and services, why wouldn’t you want to cater to your employees’ mobile usage with a responsive intranet?

UHS in New York decided to ask that question, and answer it with the first responsive intranet site from Geonetric.

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The Power of Organization: Building Your Intranet

CentraCare-Intranet


When you’re shopping at the grocery store, inevitably you always forget an item or two, and quickly realize you have to backtrack a few aisles to find it. The clearly labeled aisles help you find what you’re looking for quickly so you can head out the door.

As humans, we’re destined to group like items together, and at the very least, expect like items to be in the same place.
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Images: Your Organization’s Welcome Mat

www.milfordregional.org

www.milfordregional.org

We’ve all done it. We’ve all ordered the burger on the menu that has a picture accompanying the description. Why do we do this? Because it lets us become familiar with our food before it arrives.

Using your own images on your website entertains the same concept. The images you use should be a welcome mat for your visitors, making sure they feel familiar with your waiting room, your staff, or your gift shop, before they walk through the door.

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