Just as the new year ushers in new calendars, new budgets, personal resolutions, and health and fitness goals, it’s also a good time to jumpstart (or start) your website content maintenance plan.
As content strategy experts remind us, good Web content is a process (not a product) that needs constant care and feeding. It won’t take care of itself. As soon as content is created and published, it’s time to start maintaining. And the best way to do that is by creating a rolling schedule to stay on top of the constantly evolving organism that is your website.