As more hospitals, outpatient centers and physician practices join forces to share expensive technology and gain from the knowledge and skill of experienced clinicians, the need to speak with a unified voice online becomes imperative. HCA’s Capital Division has partnered with Geonetric to meet that and other goals for its multiple facilities and websites.
Content Mash-Up
Beyond the organizational and emotional upheaval brought on by merging business cultures when hospitals and medical groups combine their efforts comes the challenge of creating a new Web presence. The new “system” website must build on the stellar reputations of the individual players while highlighting the benefits users will receive from their newfound access to resources across the entire system. Often, that means creating a new Web presence that’s a mash-up of all the existing websites – and rethinking everything about content and users in the process.
Latest HCA Capital Division Web Update
As HCA’s Capital Division continues its Web restructuring activities, the latest site to launch is LewisGale Regional Health System, the hub of its Southwest Virginia market. LewisGale incorporates four hospitals, six outpatient centers, two cancer centers and 700 physicians. While based in Salem/Roanoke, the entire service area stretches from Alleghany Highlands and Rockbridge County on the north to the Roanoke and New River Valleys on the south, a distance of more than 100 miles.
LewisGale: Integrated Message for System Services
LewisGale’s far-flung individual players recognized the need for an integrated message – one that reflects the system’s hub-and-spoke approach to delivering a wide range of sophisticated services – and they invested in a partnership with Geonetric to make that happen. We built on the awareness that the region is filled with small communities where personal relationships are key.
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