“My team is swamped and just doesn’t have the time to focus on our website.”
While I was the Product Owner for the Geonetric sales team, we heard comments like this all of the time.
It’s not surprising to me to hear that marketing teams are swamped. Most healthcare marketing teams run lean, and digital is only one of their many responsibilities. For these organizations, hiring a new team member focused on digital efforts would be ideal – but finding the budget to hire and taking the time to onboard can be difficult.
But there is another way to extend your team and add someone who understands digital marketing and the healthcare industry.