Kristen Marion

About Kristen Marion

It’s not just Kristen’s strong attention to detail and communication skills that make her the perfect project manager, although these traits do make clients adore her. It’s also her extensive background in market research and consulting. She understands how to look at the big picture and make educated recommendations on how to best address a situation. Kristen received her bachelor’s degree in marketing with a minor in market research from the University of Northern Iowa. When she’s not supporting her clients, Kristen can be found instructing kickboxing, supporting her favorite sports teams and providing comic relief to her coworkers in the form of funny videos of her daughter.

What Air Travel Can Teach Marketers about Healthcare

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Last week a few members of the Geonetric team traveled to Orlando for the Healthcare Internet Conference (HCIC). The conference was engaging. The sessions were exciting. The speakers challenged my thinking. My travel home on the other hand, did none of those things.

The Midwest was experiencing some unusual weather, which included 9 tornadoes reported in Geonetric’s home state of Iowa. This put our travel plans into a tailspin, with dozens of delays, cancellations, and scary flights.

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Mary Greeley Medical Center’s Responsive Website Appeals to Mobile Users

Screenshot of Mary Greeley Medical Center Website

When you commit to using data to reveal trends and inform decisions, it leads to better websites. So when Mary Greeley Medical Center saw that over half of their site visitors come from mobile devices and this had grown by 81% since 2013, they decided it was time to act. Continue reading

Physician-Seeking Behavior: Is Your Website Up To Snuff?

Illustration of a person looking a doctor beneath a magnifying glass.

With the year over and the 2014 holiday season behind us, the trend is clear: Year over year, the number of consumers who shop online for the holidays has increased.1  But it’s not just about the holidays… The fact is, more and more people are shopping online all year long, for all sorts of things.2 And the experts agree that this trend will continue.

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What Hospital Marketers Can Learn from the Ice Bucket Challenge

alsicebucketHave you logged into Facebook today? If so, you’ve likely seen at least a few new ice bucket challenge videos in your news feed. And it’s not slowing down! In fact, the Geonetric client advisor team was recently nominated — and accepted — the challenge. It’s simple. Pay a $100 donation toward ALS research to stay dry, or donate $10 and dump a bucket of ice water over your head. Then, nominate your friends to do it.

Here’s what we learn from this viral campaign, which has raised over $88 million in a matter of weeks:

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Making the Move to a Responsive, Mobile-Friendly Healthcare Website


With the number of mobile-connected devices projected to exceed the world’s population by the end of 2014, it’s more important than ever to have a Web presence that can accommodate mobile users. And since 31% of cell phone owners, and 52% of smartphone owners, have used their phone to look up health or medical information, healthcare organizations need to make their online experience seamless regardless of what type of mobile device is trying to access their information.

Pella Regional Health Center wanted to ensure visitors had access to their entire site, not just a select subset. Enter responsive design. It enables organizations to build and maintain one site that adapts automatically to the capabilities of the device being used. Essentially future-proofing an organization’s website since it presents the best user experience possible whether the Web visitor is accessing the single site from a desktop, tablet, mobile device or even a mobile-enabled refrigerator.

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Community Hospital of the Monterey Peninsula Moves to its New Web Home

CHOMP-Responsive-DesignMoving to a new home – an exciting milestone in many people’s lives. Then, you realize you have to pack. You look at all your belongings and – maybe – cringe. What should you take? What should you discard? What fits the style and look of your new home?Your website is no different. You are constantly evaluating your content (or, trying to!). What stays? What stays, but needs an update? What goes?

Community Hospital of the Monterey Peninsula (CHOMP) worked with Geonetric to launch their newly-designed website. They sought an updated, clean look and feel, as well as the desire to move to a responsive website that presented all users with the content they need, regardless of device. At the same time, CHOMP knew it wasn’t just about getting a new look. They had to clean house and reorganize.

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How Can Hospitals Ensure Online Consumers Find Accurate Provider Profiles?


47% of the people who looked up a physician online felt differently about that doctor after viewing their profile, according to HealthWorks Collective. Having accurate and robust physician profiles has never been more important. Consumers want to know everything they can about providers who may be taking care of them. Given that, it is crucial that hospitals are ensuring providers’ profiles are accurate. If hospitals do not take a proactive approach to managing profiles, many online sites will “create” them on the fly and the information is typically incorrect.

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What We Are Thankful For at Geonetric

give thanks card on table

Social media – it’s a powerful way to communicate.  As you’ve probably noticed in your news feed, thousands are participating in a 30-Day Thankfulness Challenge on Facebook. Seems like everyone is sharing all the things they are appreciative of this holiday season and beyond. The client advisory team at Geonetric wanted to join in on the fun so we decided to share what we are thankful for.

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VitalSite Helps Hospitals Show Consumers the Money

hospital events promo code

Who doesn’t love a good deal? Hundreds of thousands of shoppers will wait in line for hours on Black Friday to try and save a few dollars. Did you know that Geonetric’s VitalSite content management system allows consumers to save money too?

That’s right! And many of our clients are taking advantage of this opportunity.

KishHealth System set up promotional codes in the calendar module, which provide an incentive for site visitors to register for events at a discounted rate. For example, employees can register for classes at a 50 percent discount. Visitors can register for classes at a discounted rate by signing up for more than one event.

KishHealth also offers savings to consumers enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).  KishHealth launched their new website on VitalSite on September 4, 2013.  We look forward to watching them drive registrations and showing consumers the money!

How Do Healthcare Organizations Manage Multiple Services Across Various Locations?

Locations, services and physicians, oh my! Crozer-Keystone Health System’s Brinton Lake is a comprehensive outpatient complex in Glen Mills, PA.

Since the Brinton Lake complex offers an extensive number of services at various locations, Crozer-Keystone was concerned about usability and making sure site visitors could find the providers, services, and location information they needed.
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The Geonetric Games: Cross-Functional Teams for the Win!


At Geonetric, we’re all about cross-functional teams. We organize ourselves in groups of people with various expertise and we all work toward a common goal.

This year’s Geonetric Games was no different. Teams were formed and a heated competition ensued. Teams took the events as seriously as we take our commitment to doing great client work! This year’s favorite events included office chair relays, javelin (a.k.a. pool noodle) toss, and a water balloon toss (er… fight). As I whizzed past CEO Eric Engelmann in an office chair I thought, “How awesome is Geonetric?”

If you want to participate in next year’s Geonetric Games, check out our current job openings and join the fun! Bring on next year!

Team Geonetric Reporting for Duty!

Last weekend, ten members of the Geonetric team got down and dirty by participating in the first annual Squaw Creek Army Challenge. If you know Geonetric, you know how we always like to push the limits – and this was no exception. The Army Challenge was a three (but it felt like ten!) mile obstacle course that tested our endurance and strength – complete with hauling sandbags, a swim through ice water, and plenty of crawling through mud. We definitely take our company wellness initiatives seriously here at Geonetric! Developers, project managers, contract writers, and CEOs alike were pushed to the max.
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National Jewish Health Launches For Professionals Microsite

Fifteen years as the number one respiratory hospital in the nation? No pressure there!

With credentials like this, National Jewish Health knows a growing number of healthcare professionals turn to them for advice and information. It was essential National Jewish Health made it as easy as possible for this audience to find information and complete tasks. That’s why they turned to Geonetric to develop a much-needed microsite dedicated to professionals that backed up their reputation as being the best.

We were excited to help National Jewish Health streamline the design of the For Professionals microsite, as well as organize the content to make sure these healthcare professionals found the information they needed quickly. When you’re number one, why not take the opportunity to show off? The new site is more focused on the tasks and information used by the professional audiences, making it easy to refer a patient, order a test, or learn more about their research.

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Work Smart, Live Smart

Work smart, live smart…that’s how we roll here at Geonetric. This year, we have a company-wide focus on wellness aimed at keeping us healthy and happy so we can continue producing great work each day. Our year-long wellness plan includes events focused on fitness, food and fun. This month, we kick boxed our way to healthier living and had a competitive 300 calorie cook-off.

Several of our employees are diehards at Farrell’s Extreme Bodyshaping – including our CEO Eric. Heck, a bunch of us have even become trainers so we’re kind of taking over the whole joint! There’s been a lot of curiosity about the program – especially after so many Geonetric employees lost weight and got in the best shape of their lives.

So, Farrell’s agreed to give Geonetric employees a private session, educating us on nutrition, kickboxing and resistance bands training. No one wanted to miss a chance to see Eric doing pushups and punching the bag! I mean, how often do you get to see your CEO take a beating? Picture this: “Drop and give me ten Mr. President!” But more importantly, everyone learned a lot about the program and how being healthy doesn’t have to be “extreme,” despite the program’s name!

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