Maggie Blaisdell

About Maggie Blaisdell

Maggie’s more than just a great content strategist. She brings a strong background in marketing communications and graphic design to her role as both a product owner and content strategist – allowing her to see content as a piece of the bigger picture and how it can support both organization and user goals. Maggie holds a bachelor’s degree from Mount Mercy University in marketing and communications with a minor in art and a focus in graphic design. This ceramic artist and photographer is an active member of the Cedar Rapids Jaycees, an organization that donates its proceeds back into the local community. Maggie’s known for her drastic hair changes, but it’s not a fashion statement. It’s for a cause. Over the last few years she has donated her hair to Beautiful Lengths helping to provide real-hair wigs to women living with cancer.

Web Content Strategy for Medical Groups


The front door to your healthcare organization is not your flagship hospital. It’s not your emergency room or your wellness center. It’s not your most well-known community event. Your front door—the place most of your patients first and most regularly experience your brand—is your primary care practices.

Your primary care practices tell your patients who you are. They display your logo, advertise your network and demonstrate your brand values. They make referrals to other specialists in your organization. From your primary care practices, all roads lead directly into your network.

Why not create the same experience online? Why not coordinate the efforts, messages, and visual designs across not only your hospitals, but also your medical groups? Why not make those same connections on the Web that your physicians are already making in real life?
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How to Integrate Your Health Library into Your Website Content

Parkview Medical Center Health LIbrary

Adding a health library on your website is an investment. But if it’s leveraged well and properly integrated into your website content, it can be a very powerful tool that acquires patients and provides a positive return on your investment.

The key is to make sure visitors are able to find your health library content at the exact moment that they want it.
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Content that Helps, Not Sells: A Formula for Creating Great Content

Illustration showing two fingers touching and creating a spark

You know that feeling you get when you experience marketing that really hits the mark? You probably don’t even notice that feeling right away. You don’t think, “Man, this advertising approach isn’t pushy.” “It isn’t misaligned.” Rather, it just feels right and all of your skepticism about the brand melts away. You get the information you need, when you need it. It’s at your pace. Your fingertips. Your comfort level.

Now imagine the last time you tried to just browse a car lot. Or were interrupted for a “quick” beauty product demo while walking through the mall, or waited in line to renew your driver’s license only to find out you had the wrong paperwork. Much different than your last trip to Disney World, isn’t it? Or your stay at the Ritz (ok, just imagine!), or your last purchase on

Ann Handley, author and digital marketing pioneer, explained this feeling during her keynote at last week’s Healthcare Marketing and Physician Strategies Summit. She said – over and over – “the best marketing doesn’t feel like marketing.” And when you think about it – she’s right! It doesn’t. So how do we accomplish this with our Web content? How do we create a healthcare customer experience that feels natural, and relevant?

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Telling Your Whole Brand Story: System-Wide Approach to Web Content Structure

Content Planning
It’s human nature to group like things together. At home, the coats go in the coat closet. Cars go in the garage. Milk goes in the fridge and dirty clothes go in the hamper. But when you’re in a rush, you park on the driveway, throw your coat on the couch, set the milk on the counter and leave your clothes on your bedroom floor.

Likewise, on your website everything has a home. And site visitors go where they are familiar to find information about your healthcare organization, your doctors and services, your locations… to find out about you. If you’re sloppy about your content organization, you can easily create quite a mess for your Web audience.

At Geonetric, we take careful consideration of these issues in the content strategy phase with every site we evaluate, and certainly with every site we restructure. We look deep into the organization’s structure to help guide the organization of content but, more importantly, we look at the needs of your audience and identify the gaps in the user experience.

And then we work to solve those problems. One increasingly common way we solve this problem is by providing system-wide structure for content.
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3 Simple Rules for a Successful Project Planning Meeting

Conference phone

Wait… what was that? I’m sorry I couldn’t hear what you said. Could you say it again? Spell it. Slowly. Slower! Hold on. Was that an “s” or an “f”? Ok, let’s move on. Ugh! Did you say 15 or 50? Could you please stop typing in the background? That leaf blower sounds like a freight train!

You get the point. Phone conversations can be hard to hear, confusing, unengaging and often times lead to misunderstandings and frustrations.

Now try and have multiple people on the line – say five or even ten – including key team members, project stakeholders and executives in the room. You’ll be lucky to get Tim in the room for the first half of the hour; ecstatic if Nancy puts her tablet down long enough to take a note; Carol is so busy she’ll definitely be double working; and Charlie can’t stay in the room long enough to finish a cup of coffee. Why? Because having an important, strategic, and visionary meeting huddled over a conference phone speaker is less than effective, extremely tiring, and generally an undesirable way to spend the afternoon.

As little as 7% of communication actually pertains to the particular words that are being spoken. The way the words are said and the speaker’s body language make up the remaining 93% of the message. Essentially, when you put a barrier (or a conference phone) between two parties, you potentially reduce the likelihood of conveying the correct message to a mere 7% chance.

So what’s my point? Well, I’m getting to that.

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Confab 2012, “These Are My People!”

My experience at Confab 2012 (The Content Strategy Conference) this past week was filled with informative back-to-back sessions, tweets flying back and forth at supersonic speeds, and extremely insightful conversations with other content strategists. As Kristina Halvorson, the CEO of Brain Traffic and founder of Confab, put it: “These are your people!”

My week started with an all-day content strategy workshop that really validated Geonetric’s content processes and illustrated that other people have the same successes and roadblocks I have when it comes to managing content. The session definitely reminded me that if my job was easy, I wouldn’t be walking through our front door morning after morning. I truly love what I do at Geonetric every day.

I must say I am very impressed with the effort put forth at this conference by Brain Traffic. I was humbled to be learning from, talking with, and in the presence of superstars in this evolving industry. And I’m so grateful Geonetric invests in their employees and encourages us to attend conferences like Confab.

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