We’re living in a world of change. More so every day. Industry consolidation, legislative mandates, and new competition in your market means that a physician promotion strategy starting and ending with “just being there” is increasingly irrelevant. Let’s face it, yesterday’s local competition has grown increasingly savvy, and tomorrow’s competition for patients may very well come from the very pharmacies your patients used to get their prescriptions filled at. At the end of the day, the primary goal of your organization’s physician promotion strategy is as simple as it is clear: patient acquisition. In service of this goal, there are some fundamental content and SEO considerations that will help ensure your physician profiles work to bring new patients in to your organization.
