We’ve had a lot to say recently about the growing importance of Google+ in the digital strategy of healthcare organizations. In fact, it should be part of any organization’s digital strategy. Including ours.
Because of this, I’d like to announce Geonetric’s new Google+ Page. Come add us to your circles, and to the circles of the pages you manage. We’re always glad to reciprocate and look forward to continuing the conversation on this channel!
If you’re trying to weigh whether or not you want to implement Google Authorship as part of your digital strategy and marketing, your role as decision-maker is becoming less and less relevant.
On Monday Google announced they have partnered with WordPress.com, TypePad, About.com and other platforms and sites to implement what they call, Google+ Sign-In.
I’ve been tweeting a fair bit lately about Google’s recent change to their Quality Guidelines regarding link schemes and the consequences for backlinks in press releases. Put simply, if part of your SEO strategy is building backlinks by spamming the world with press releases pointing back to your Web properties, it’s time to stop that and start investing in building quality content instead. If you use press releases as a tool to get your message out, you can continue doing this…but all the links in press releases that point back to your site should use the nofollow attribute.
Google Authorship provides a unique way for your healthcare organization to differentiate its brand in Google search engine results pages (SERPs) with visual attributes that encourage readers to click and explore.
Last week our engineering team released VitalSite 6.7. It contains a slew of new features, fixes and enhancements focused on helping consumers find your site and the content within it. This release includes enhancement to site search, schema.org support, and a range of tools for webmasters.
Site Search Enhancements and Schema.org Support
The recent announcement from Google underscores the growing importance of structured content on the Web. This is not a new trend, but it’s one that has definitely been gaining more and more momentum recently. I expect this to continue to increase, which is why I’m excited to talk a little about how our upcoming VitalSite 6.7 release will begin supporting schema.org microdata.
Based on the enhancement requests I’ve seen since schema.org was launched by Google, Yahoo! and Bing, I know that a fair number of clients will be excited by this support. If it’s a new concept for you, hang in there: I’m about to give a quick overview describing what it is and why you should care. At the end, I’ll also share some helpful links.