Rachel Montis

About Rachel Montis

The traits of an amazing project manager? Personable. Smart. Multi-tasker extraordinaire. Check, check and check. Rachel is one of the most cheerful people you’ll ever meet and approaches every project with a can-do attitude. That’s what makes her an exceptional project manager at Geonetric, always providing superior support to Geonetric’s clients and project management team with a contagious smile. With five years of experience in office administration and project management, Rachel is a perfectionist and understands the value of being highly-organized and accountable. Rachel holds a bachelor’s degree in sociology from Mt. Mercy College in Cedar Rapids, IA. This long-time bookkeeper for the Geonetric intermural softball team recently got her own glove and loves playing catch with her husband. Put her in coach, she’s ready to play!

Making the Call to Action a Priority on Responsive Healthcare Websites

Abington Health Mobile

On your website, how do you decide where to place your most important content? On a desktop it’s fairly easy because we know people use the “T” pattern to skim content. If you are like a lot of our clients, you use side panels and place them on your pages accordingly. But what happens to those panels on a responsive site?

If you haven’t given this much thought – now would be a good time to start. Panels on sites using responsive design can fall to the very bottom of the page when a mobile device is used. And this can lessen the effectiveness of your calls to action.

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Web Content Accordion Best Practices

As you probably know, VitalSite has a great feature called accordions. Accordions allow you to take a long run-on page and condense the content into collapsed accordions so you can add even more content and accordions to your page, right?! Well… not exactly. That’s not the intent, anyway. But we see it used for exactly that purpose all too often.

Perhaps you are caught in the “how many accordions are too many?” conundrum. Many healthcare marketers are. There are some general guidelines you can use so let’s dive right in.

Generally, 5-6 accordions is the maximum you should place on one page. If you add any more you can safely say that you are trying to place too much content on one page. So you might think a solution to this is to make your accordion headers “broader” so each accordion can encompass more content. Not so much; which leads us to the next guideline.

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New Centralized Site for Meritas Health Proves More is Not Always Better

Sixteen separate websites. It’s a lot for a marketing team to manage. And it’s a lot for site visitors to navigate.

That’s why Meritas Health decided to move to one comprehensive website. They’re not alone – the move to system sites is popular right now. HCA Virginia and LewisGale Regional Health System both recently worked with us to reinvent and reorganize their Web presence.

Why the move to an integrated site? Organizations understand that one site is easier for site visitors to interact with – and it helps them show the services offered at a system level.

Mertias Health now has one site for all 16 of their clinic locations to call home. It’s clean, easy-to-navigate, and does a great job of focusing on the regionally-known Meritas Health brand while still allowing individual clinics ample space to tell their story.

Moving to a central, single site structure was certainly one of the main goals, but not the only one. The new site also better meets the needs of mobile users with responsive design, offers convenient functionality like online bill payment, and helps promote the organization’s providers with robust physician profiles.

It takes a lot of thought and effort to consolidate content and Meritas Health made lots of hard decisions to get here. But the end result is truly user-focused and showcases the strength of the Meritas Health network. Congrats!

Meritas Health Homepage