Shelly Hicks

About Shelly Hicks

Shelly enjoys looking at the big picture for your website, getting to know your brand and goals, organizing and structuring your information, and then diving into the details of writing about healthcare topics. With 25 years of experience creating digital and print content—including 12 years as a marketing and communication professional at a Tenet Healthcare hospital in Memphis, TN—Shelly identifies with your needs as a healthcare marketer. Shelly holds a bachelor’s degree in Journalism & Mass Communication from the University of Iowa.

Finding Your Voice, Tone, & Style for Web Content

Orchestra members performing

You know what your organization looks like, but what does it sound like?

Voice, tone, and style may sound like the same thing, but they’re not. They do work closely together to define your brand. It’s worth your time to develop a voice, tone, and style guide—if you don’t have one—and use it consistently because these elements make a difference in a user’s engagement on your website.

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