You’re probably familiar with Black Friday and Cyber Monday, but do you know that there’s a movement that’s gaining popularity for non-profits called Giving Tuesday? An organization out of New York began the first #GivingTuesday campaign a few years ago and it’s become one of the biggest ways that non-profit organizations solicit financial donations from their supporters and others at the start of the holiday season.
During the holidays, people are by nature in the giving mood. Lots of places are the recipients of increased donations: Food banks. Coats for kids. The cold bell ringers of the Salvation Army. But not all non-profits are as lucky.
As a former healthcare executive, I witnessed firsthand that this season of charitable giving doesn’t always include local hospitals and health systems. In fact, the majority of Geonetric’s clients that track giving through our VitalSite CMS experience low charitable contributions during this time of the year.
To keep that giving spirit directed at their organization at the end of the year, hospitals must get creative.