About Tedd Kipper

To call Tedd experienced in the healthcare industry is an understatement. With former roles that include COO at a community hospital and director of business services for a physician group, he brings unique insight to his role as client strategist. He understands the unique challenges and opportunities that face healthcare marketers today and uses his insider knowledge to help Geonetric’s clients tie organizational goals to digital tactics in meaningful ways. Tedd holds a bachelor’s degree in business administration from Loras College. When he’s not helping clients prove the value of their Web investments, Tedd’s an active community leader and is involved in numerous civic organizations

How Hospital Marketers Can Leverage Giving Tuesday

Giving Tuesday Banner

You’re probably familiar with Black Friday and Cyber Monday, but do you know that there’s a movement that’s gaining popularity for non-profits called Giving Tuesday? An organization out of New York began the first #GivingTuesday campaign a few years ago and it’s become one of the biggest ways that non-profit organizations solicit financial donations from their supporters and others at the start of the holiday season.

During the holidays, people are by nature in the giving mood. Lots of places are the recipients of increased donations: Food banks. Coats for kids. The cold bell ringers of the Salvation Army. But not all non-profits are as lucky.

As a former healthcare executive, I witnessed firsthand that this season of charitable giving doesn’t always include local hospitals and health systems. In fact, the majority of Geonetric’s clients that track giving through our VitalSite CMS experience low charitable contributions during this time of the year.

To keep that giving spirit directed at their organization at the end of the year, hospitals must get creative.

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What JiffyLube Can Teach Healthcare Organizations

Text on dark background reading, "Change is the only constant."

While getting the oil changed on my car the other day, I thought about how much the experience has changed since I was a kid. In the seventies, my Dad would always take our cars to “his” mechanic for maintenance. “His” mechanic was a distant relative that owned a service station where the attendants would pump the gas for you, check your oil and tire pressure and clean the windows. The coolest thing was that they wore bright orange jump suits and some pretty nifty hats to identify them as the service station’s employees.

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The Power of Information

Profile image of a laptop with a hand holding a medical bag coming out of the screen.
Within the past month I have had a couple of occasions to seek healthcare services. First, while travelling with two colleagues to a client site, I was involved in a head-on collision at highway speeds with another vehicle. I wish I could say that we all walked away fine, but as is so often the case in motor vehicle accidents, that’s not what happened.

I have also been spending time with my father in the ICU as he is battling the effects of chemo-therapy for cancer treatment that has left him susceptible to infection.

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Non-Profit Hospital Tax Exemptions Being Questioned

Photograph of a patient struggling with his hospital bills

National Public Radio recently reported the suspected abuses of nonprofit hospitals that sue and garnish the wages of low income, uninsured or underinsured patients.  As a result of these reports, Senator Charles Grassley, R-Iowa and Chairman of the Senate Judiciary Committee says hospitals could be breaking the law.
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CVS Health Rebranding – What Can Providers Do to Counter?

CVSHealthI have been reading about the rebranding of CVS Caremark Corp. to their new branded name CVS Health.

CVS rolled out a new brand along with the announcement that they are removing tobacco products from their shelves in all 7,600 stores and replacing those products with smoking cessation products. As a side note, Walgreens has also removed tobacco from their shelves but CVS Health rebranding takes this move to a new level.

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Using S.M.A.R.T. Goals to Identify Marketing Initiatives


For those who have managed marketing initiatives, setting clear and measurable goals seems to be a fairly understandable and obvious theory. However, being able to objectively set goals is difficult for some people, especially if you haven’t set them in the past.

The process of setting objective goals doesn’t have to be a challenge. It can be done simply by asking and answering the question: “What is the best way for me to meet the objectives identified by my administrative team or myself?”

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Promises of More Patients: Uncertainties of the Affordable Care Act


It is almost a certainty that patient care volumes will increase after the complete rollout of the Affordable Care Act. Already, health systems are seeing a new level of demand that is burdening systems because of increased volumes. The patients you are currently treating that don’t have health insurance are mandated to enroll in a health insurance product offered either through a Federal or State exchange program.

The most recent figures from the Department of Health show that 7.1 million people are now enrolled in ObamaCare. Of those, more than 26% or 1.8 million people are between the ages of 26 and 34. The thought behind Affordable Care was that more young people would enroll and force the premium cost down through risk sharing. Although the number of young people enrolling has not achieved the levels anticipated it is a very good start and creates an opportunity for health systems and providers.

The Affordable Care Act ensures that health plans in the individual and small group markets offer a comprehensive package of services, known as essential health benefits. Essential health benefits must include services such as: hospitalization; maternity and newborn care; substance abuse disorder treatment; wellness services, emergency care, along with pediatric services that includes oral and vision care.

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