But we don’t have to worry about any of that anymore. We’re now at 415 12th Avenue SE. And what an amazing, inspiring place to call home!
In a traditional environment, the executive team might hire a branding company to define and roll out the organization’s values. The company then typically ends up with words that are cliché, ambiguous and impossible to measure – values like “passion” and “excellence” – or a Dilbert-like phrase filled with buzzwords – such as “leveraging core competencies to achieve synergistic results”. That doesn’t cut it here.
So of course, we decided to turn the process on its head. We asked employees to tell the executive team what our core values are.
Keys to a great story, right? They can also be keys to compelling Web content – as we learned last month at Camp Reboot, Geonetric’s ninth annual eHealth Symposium.
For those of you who weren’t able to join us, here’s a recap of a presentation from a member of our content team:
Great storytelling can expand your healthcare brand, according to Michelle LeCompte, Geonetric’s director of content services. Stories capture attention, connect with the reader and continue to resonate after they’re told. Stories engage our emotions – and have been proven to convert behavior. Michelle shared:
“Brands that connect with their buyers on an emotional level will see two times more impact than marketers trying to sell functional value.”
Her point? When it comes to marketing, feelings win out over facts every time.
When I review the results of our quarterly client satisfaction survey, I feel a lot like Sally Field felt when she won the Oscar® for Best Actress in 1985.
“This time I feel it, and I can’t deny the fact that you like me. Right now you like me!”
There is no denying the fact that our clients like us. And that’s a really great feeling!
To put some numbers behind those emotions (because we’re all about the data!), this quarter’s survey again surpassed our targets for both participation level AND satisfaction ranking.
- 72% of our clients completed the survey, slightly higher than our 70% goal.
- Clients ranked us at 5.21 on a scale of 1 (lowest) to 6 (highest), well above our target of 5.0.
One question Geonetric hears from clients is, “How do you keep up with all these changes in SEO, PPC, and social media?” Good question!
I shared my reading list with attendees of Geonetric’s 2014 eHealth Client Symposium: Camp Reboot, and thought others may benefit from this list as well. A word of caution: these blogs will turn you into a search marketing geek in no time flat.
So, what do I read in my free time to keep up with Google, Bing and the other cast characters in search and social media? Here’s my current reading list:
Last week was Geonetric’s eHealth Symposium, our annual client get together where we spend a few days of learning, bonding and way too much food. This year, Symposium relived our childhood summer camp memories as Camp Reboot, complete with camp songs and s’mores!
Today Geonetric was certified as a Democratic Workplace by WorldBlu. We’re proud to be a company that values its employees and actively works to create such a positive workplace culture.
Geonetric has always been a great place to work. About 18 months ago, we took that a step further – we said “great culture” has to mean more than just amenities like free food and a flexible work environment. So we eliminated our formal management hierarchy and instead created self-organizing, self-managing teams. That was a pretty major step toward a democratic workplace, even before we knew that was a “thing”.
We have a pretty lofty goal for response rate. We need 70% participation, every survey. And you know what? We’ve consistently exceed that goal for more than two years. This time around, 73% of our clients participated in the survey and 92% of those respondents gave us a 5.0 or higher overall score!
Today is the fifth annual Community Manager Appreciation Day! Almost every organization big and small has some form of community manager. Traditionally the role of community manager applies to anyone who interacts with the public representing their organization. Most commonly this role is associated with someone who manages the organization’s social media channels. Whenever you interact with a brand online, there is (hopefully) a community manager on the other end responding to you in a timely manner.
When I get asked what I do for Geonetric I typically don’t respond with “Community Manager” simply because it’s not a widely recognized title. If I do, most people hear the word “manager” and instantly assume I manage a team of marketers (which isn’t the case since we don’t have managers at Geonetric). Instead I tell people that I’m a Digital Marketing Strategist. The broader title is a better representation of what I do since very few community managers like me just do that one role (unless you work for McDonalds or other very large corporation).
Community managers often wear multiple hats at their organizations. We have a hand in public relations, customer service, content marketing, marketing strategy, research, analytics, branding, and can touch many other departments in an organization beyond marketing.
Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends. Content marketing, social media and search engine optimization continue to be hot topics for healthcare marketers. Geonetric will be here throughout 2014 to keep you informed through our GeoVoices blog, free monthly webinars, eHealth Spotlight eNewsletter, eHealth articles, white papers, eBooks and on Twitter.
With the holiday season just around the corner, there’s a lot to get excited about. And, for a lot of us, that means enjoying some delicious food!
First it’s the juicy Thanksgiving turkey with all the fixings and Grandma’s yummy homemade pumpkin pie. Next, you’re whirled away into the endless barrage of sweet treats, candies and melt-in-your-mouth goodness for the entire month of December. Don’t forget about all of those holiday dinner parties where you will wine and dine to your heart’s content. After all, it’s the holidays and you deserve to celebrate! Finally, move right on into New Year’s where you’ll have one last hurrah and ring in 2014 by sampling even more delectable goodies and fine wine.
Social media – it’s a powerful way to communicate. As you’ve probably noticed in your news feed, thousands are participating in a 30-Day Thankfulness Challenge on Facebook. Seems like everyone is sharing all the things they are appreciative of this holiday season and beyond. The client advisory team at Geonetric wanted to join in on the fun so we decided to share what we are thankful for.
What is the difference between a project manager and a client advisor?
It’s an interesting question and one we at Geonetric have been answering for some time now. During our company-wide roll out of agile, we refined some of our internal roles, and with that came the transformation of our project managers.
Geonetric’s project managers have always handled more than just timelines and budgets. We are a very hands-on group – we do everything from place content to test new website functionality.
But now, we’ve taken on more of an advisory role. What does that mean for our clients?
A number of the readers of GeoVoices are other companies using Agile methods, or considering it, because Geonetric is particularly aggressive in using Agile methods. If you’re interested in Agile, this post is for you. If not, feel free to skip this one!
Our Agile coach, Richard Lawrence, and his company Agile For All, put on a conference called Humanizing Work this week for advanced practitioners of Agile. Everyone had at the minimum been through a full Agile training program already; most had been involved with Agile for quite some time, some for many years. Attendees ranged from very large, well known corporations to small businesses and everything in between. Continue reading
It’s a well-documented fact that Geonetric surveys our clients every quarter to find out how we’re doing. In fact, we just wrapped up our Q3 survey.
Some might ask why we survey so frequently. Doesn’t that lead to survey fatigue? Aren’t we worried about over-surveying leading to skewed results and lowered response rates?
On the other hand, good businesses have to pay attention to the “Voice of the Customer.” What are their preferences, expectations, and experiences with our company?
So how do we balance these two seemingly conflicted questions?