Drama. Likable characters. A happy ending.
Keys to a great story, right? They can also be keys to compelling Web content – as we learned last month at Camp Reboot, Geonetric’s ninth annual eHealth Symposium.
For those of you who weren’t able to join us, here’s a recap of a presentation from a member of our content team:
Great storytelling can expand your healthcare brand, according to Michelle LeCompte, Geonetric’s director of content services. Stories capture attention, connect with the reader and continue to resonate after they’re told. Stories engage our emotions – and have been proven to convert behavior. Michelle shared:
“Brands that connect with their buyers on an emotional level will see two times more impact than marketers trying to sell functional value.”
Her point? When it comes to marketing, feelings win out over facts every time.
As a Geonetric project manager, I work with clients to define their projects and outline the necessary steps to reach their objectives. When their goals have been met, we feel an overwhelming sense of accomplishment (and release of endorphins) – and attention is turned to the next big project, or projects, without defining what the accomplishments mean for the organization.
The 2009 eHealth Symposium, our annual client conference, kicked off yesterday. A day-one staple of the conference is our direction as an organization – always an exciting discussion.