Consumers are demanding a more active role in making healthcare choices. This is one of the most significant changes taking place in the industry and one we’ve talked about extensively via our webinars, whitepapers and articles. However, consumers aren’t the only constituents that hospitals must target to develop business. Hospitals are placing renewed focus on improving physician relations and physician sales.
While the relationship between physicians and hospitals are often complex and occasionally strained, the fact is: for a hospital to be successful, their doctors need to be successful. Nearly all physicians are online as are a great many patients that are looking for physicians. As a result, the Web is a great place to be promoting your physicians and supplementing the other physician relations programs that you have in place.