You’ve worked hard to build a reputation of integrity, safety, and security for your healthcare brand. You take your PHI seriously, and consistently reassure your patients that their confidential health and personal information is safe in your hands. But if you’re not prepared, Google’s upcoming plans may very well undo all your efforts by labeling your website Not Secure when viewed in the Chrome web browser (see above).
This upcoming change is part of Google’s HTTPS Everywhere initiative. If you’re in healthcare marketing, manage a website, or are involved with digital strategy, you need to know what it is, what the impact will be, and decide whether or not you need to take action to protect your visitors and your brand’s reputation for security. Continue reading →
In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.
As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.
There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:
If you’re just starting out with a new SEO project (either internally or with your web vendor), you’ll want to measure its success. Luckily, SEO is one of the many tactics that can be tracked closely so you can make informed decisions about next steps and strategy going forward.
With so many tools and platforms available to measure results, though, the big question is: Where can you get the best insights?
Redesigning your website is an exciting process. It usually means you’re making active efforts to improve your site’s user experience and how your organization is represented on the web. You could say something similar about establishing a domain name change—that you’re on the path to a powerful new rebrand for your organization that better represents who you are and what you provide.
But there are scary elements to both of those processes—side effects that might make you squeamish about going through one of them—such as drops in your organic search rankings, broken links, a loss of domain authority or confused users.
Fear not. There are steps you can take to reduce the blowback from these big changes and help mitigate any SEO damage they may cause.
It’s no surprise that Google is a big promoter of HTTPS Everywhere. They’ve even promised a ranking boost to HTTPS URLs in search results. Of course, whether this ranking boost exists or not is the subject of much debate. Still, one thing is clear: Google is doubling down on HTTPS. Continue reading →
Search engine optimization (SEO) is tricky. Keeping on top of the latest algorithm changes and shifting search trends can be a full-time job in and of itself. And it’s one that never seems to end.
That’s why many of our clients seek our SEO services. They often have so many things on their plates that they’re not able to set aside the time needed to make large changes to their organization’s SEO strategy.
If you’re not yet ready or able to seek help, here are five things to keep in mind as you execute your SEO strategy. Continue reading →
If you’re like most healthcare marketers, you go to great lengths to make sure your service lines rank high in Google search.
But Google is a funny thing. It’s always changing and throwing new surprises your way that make you rethink your SEO strategies and tactics in a fresh and interesting light. What worked last month might hurt your rankings today. And a new update coming up might reset everything all over again.
So what do you do when you see your site rankings start to slip? Do you invest in a big content overhaul? Or fight back with smaller tweaks?
There’s a case for both options. And depending on the state of your current site content, sometimes, small changes can lead to big results. Continue reading →
Whether you’re shopping for a new pair of shoes, streaming music or seeking healthcare services in your community, you’re often starting with a search engine. And so are your patients, visitors, donors and other target audiences. We’re all doing it – at a rate of about 40,000 searches per second.
So how do you stand out from the pack? It’s not as difficult as you probably think. Continue reading →
It’s been a few days since I first wrote about Google’s upcoming mobile algorithm change. Since then, we’ve had a slew of questions, and we’ve even learned a few more things about the algorithm itself. Before I share this, let’s first recap my previous guidance for understanding the scope of your mobile traffic, and surfacing any problems you might have on your websites.
The Five Things You Need to Do To Prepare for April 21
Check your mobile traffic in Google Analytics
Using your smartphone, look for the “mobile-friendly” tag in search results
Check your pages with Google’s Mobile-Friendly Test
Review the Mobile Usability Report in Google Webmaster Tools
Check the Mobile User Experience score on Google PageSpeed Insights
If you pay attention to SEO or read the standard trade publications for webmasters, you’ve no doubt heard that the world is ending on April 21. OK, well maybe it’s not actually ending… But if you’ve been listening to some of the coverage concerning Google’s next algorithm update, you wouldn’t be remiss for thinking it was.
Rather than amplifying the message that the end is nigh, I’d like to cut through the noise, describe the pending change and share some of the concrete steps I’m taking to figure out what sites are well poised for the change, and which ones need to be worked on.
Our latest SEO webinar for healthcare marketers provided some insights into what your SEO strategy should look like for 2015 and beyond. We had many great questions during the presentation and just didn’t have the time to get to all of them. Because of that, I wanted to follow up and answer them here. Continue reading →
Recently, Twitter made news by announcing that Google will be given direct access to the Twitter firehose data stream. The new agreement will create a real-time connection between Google and Twitter with the potential to connect search results with tweets from Twitter’s 284 million users.
Why is this a big deal? The firehose helps Twitter, and YOU, get tweets in front of users you wouldn’t ordinarily reach. Twitter is attempting to increase its interaction with non-registered users – which has the benefit of helping your tweets get additional exposure! Continue reading →
At the end of January, I had a chance to share the top three trends to focus on in health care digital marketing for 2015. If you missed it, please feel free to download the session or watch the video. I answered some great questions, but there were certainly more I couldn’t get to within the hour. So let’s answer them now! Continue reading →
We’re always telling our clients how valuable content is to their overall search engine optimization strategy. Of course, content comes in many shapes and sizes, but in this case, we’re talking about your good ‘ol service line content — the content that does a lot of the heavy lifting for your website.
That’s why when Olmsted Medical Center (OMC) came to Geonetric for help boosting the search visibility for their women’s health services, we immediately dove in and started working on better content.