Security, Brand Promise, and the Healthcare Website

Not Secure website warning appearing in Google Chrome.

You’ve worked hard to build a reputation of integrity, safety, and security for your healthcare brand. You take your PHI seriously, and consistently reassure your patients that their confidential health and personal information is safe in your hands. But if you’re not prepared, Google’s upcoming plans may very well undo all your efforts by labeling your website Not Secure when viewed in the Chrome web browser (see above).

This upcoming change is part of Google’s HTTPS Everywhere initiative. If you’re in healthcare marketing, manage a website, or are involved with digital strategy, you need to know what it is, what the impact will be, and decide whether or not you need to take action to protect your visitors and your brand’s reputation for security.
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Optimizing Your Content for Search Engines & People

Themis statue on the table in lawyer's office in black and white.

Your health care organization has big news. Maybe a renowned physician just joined your medical group. Or you’re building an addition to your heart hospital. Or your medical center is expanding its pregnancy and birth services.

How do you help make sure your target audience can find out about it through search engines? You know there’s more to it than posting a press release on your website.

Equally important, how do you write the story in a way that’s meaningful and engaging for the people who want and need your information?

Achieving both those goals might seem like a tall order. But you don’t have to choose between optimizing content for search engines or people. You can – and should – craft natural-sounding copy that speaks to users AND pleases Google.

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Effective Healthcare Marketing in the Attention Economy

People standing and looking at their cell phones
The problem is real, and one you’re likely familiar with: your digital marketing budget is supporting an increasing number of activities and you’re under growing pressure to connect the top of the funnel to the bottom, delivering business value in terms your CFO and CEO care about.1 What tactics do you prioritize if you’re going to actually start running marketing as a revenue center? How will you measure your progress and communicate it throughout the organization? For healthcare marketing leaders it’s more important than ever to find answers that help you solve the new and evolving marketing puzzle you’re faced with.

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Three tips to improve your SEO strategy from SEJ Summit 2016

3 Tips to Improve Your SEO Strategy

In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.

As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.

There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:

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How Mobile Assistants Will Change the Search Experience

mobile-assistant-stuff

Something is changing in the mobile search landscape and it might impact how you lay out your search engine optimization strategy in the future.

Enter the Intelligent Personal Assistant (IPA). You might know them by their formal names: Siri, Alexa, Google Assistant or Cortana.

There’s very little data right now on personal assistant usage, but one report suggests over half of adults (56%) are using tools like Siri on their mobile devices. The same report also suggests users in the 18-29 age group tend to use these tools more frequently.
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How to Optimize Your Health System’s Brand for Local Search

How to Optimize for Local Search
Establishing an effective SEO strategy in today’s mobile age requires you to include local search efforts. According to Google, more searches take place on smartphones than computers – and combine that stat with the fact mobile users expect information returned or presented to be localized. Mobile users also expect the information returned to be accurate. But that’s not always the case – which frustrates searchers and healthcare marketers alike.

It’s time for you to take control of your local listings and get on the path to optimizing your organization for local search. We’re here to help show you how.

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