When it comes to providing mobile users the best online experience, many healthcare marketers think going responsive covers everything. And, with most healthcare organizations reporting 30-60% of all traffic coming from mobile devices, they’re not wrong.
But it’s just the beginning of creating the best user experience (UX) possible.
Here are four ways you can go beyond responsive and continue to deliver exceptional UX to your mobile users.
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As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.
At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization. Thinking of overhauling your organization’s intranet? Here are the medalists you want on your team:
In the wee hours of June 23, 2016, Geonetric’s Digital Marketing team loaded up on caffeine and made the four hour drive from Cedar Rapids to Chicago for Search Engine Journal’s (SEJ) Summit 2016.
As you probably garnered from the name, the conference covered all things SEO, but also provided a broader view of today’s digital marketing landscape. This year featured speakers from several leading names in the industry, and our Geo trio was especially excited to hear from two of their favorites: Google and Home Depot.
There was a myriad of great advice and information presented during the nine sessions, but for your convenience, we pared it down into three main points that could have the biggest potential impact on your current and future SEO strategy:
Have you ever wondered how people who are blind use a computer and the internet? What about people that don’t have use of their arms? Ever stop to think of how people who are deaf are impacted by online videos and audio? Even common conditions like colorblindness, dyslexia, or ailments brought about by aging change how people interact with websites.
As a healthcare marketer, it’s important to ensure you’re providing the best user experience possible to all your site visitors. Here’s just some of the reasons you should pay attention to your site’s accessibility practices.
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Recently I had the privilege of attending An Event Apart in Chicago. After every conference I walk away with amazing ideas and new things to try, but Eric Meyer’s presentation “Designing for Crisis” hit home, hard.
Imagine you’re a parent. Your son or daughter is in a terrible accident on their way home from a school football game. You get a phone call saying your son or daughter is being transported to the nearest hospital (which you may or may not be familiar with) and that’s about all you know.
You’re in complete shock. You can hardly focus, tears streaming down your face as you imagine the worst. You have no idea where to go or what to do. All you want is to get to your child as fast as possible, but it’s late at night and everything in the hospital is closed. Where do you turn for answers?
Naturally, most of us would turn to the hospital’s website.
Time-based media is prerecorded or live audio-only, video-only or both together as synchronized media. Providing alternatives for these media types will enable millions of people who are deaf or hard of hearing to benefit from the content within your media. It also helps people who need to access the media but are in a quiet public space with no headphones. Plus it gives a way for people on devices with too low of bandwidth to play the media to still read the content. When you provide text transcripts, search engines will index the content making it searchable by all.
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The beauty of the web is in its flexibility to transform to meet individuals’ needs. But it takes due diligence on our part as developers and content editors to make sure that content is provided in a way that assistive technologies can use to present the information in different ways. If done properly, this ensures that all information you provide on the web is available to everyone regardless of physical, cognitive, or technological limitations.
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Our webinar focused almost exclusively on inbound marketing strategies – organic SEO, social media, and how to focus the experience that consumers get after arriving at your website. We did, however, get some questions about the role of paid advertising in building provider visibility. Continue reading
So why wouldn’t we compare doctors also?
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Do you have stakeholders in your organization constantly asking to be featured on your site’s home page? Well, the trick may be on them!
The truth is, users find their way into your website in many different ways. While the homepage may be a popular entry point, if your search engine marketing tactics (search engine optimization, pay-per-click ads, etc.) are working properly, users are finding their way to the exact landing page on your site that can answer their question. They may never see the home page!
Healthcare systems are messy. Think about the growing number of different facilities and the departmental divisions that aren’t meaningful to patients but very meaningful internally. Consider the various groups battling with one another over the same patients, or the lack of a consistent philosophy and approach for a given service or procedure. It’s easy in the day-to-day operations of a health system to ignore the complexity of our organizations. I find that when we work on the website we’re pulling off the band-aid and exposing all of that mess.
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Have any of these ever happened to you?
If you’ve worked with websites for more than a couple of months, you can probably relate to some of these situations. If you’ve been around for a couple of years, you’ve probably experienced them all. If these problems are so common, how do we wind up in these situations?
Imagery is an important part of your hospital’s marketing. It supports your branding. It tells your organizational story.
Consider your healthcare organization’s website. What story are you really telling? The cancer service line landing page displays a picture of a doctor consulting a patient in a treatment room. Does the doctor resemble any provider in your organization? How about the treatment room – is it an accurate representation of your facility? Visitors to your site take notice of these types of things.
