The Value of Content? PRICELESS!

valuable-healthcare-content

Those MasterCard® commercials have it right. Everything costs something, but some things are worth more than what they cost. They’re valuable. And that’s how we need to think about website content.

When considering a purchase, we often think only about the amount of money we spend. We know the numbers, the price, the cost. We can feel the bills or coins leaving our hands—or we see the balance in our bank account drop. We buy stuff all the time:

  • Morning cup of coffee = $
  • Cool new kicks or hoodie = $$
  • Washer and dryer = $$$
  • Family trip to Disney World = $$$$

But what’s the value of these purchases? That’s not something you can measure in money. It’s priceless.

  • Coffee = Delivers the eye-opener that jump-starts your day
  • Cool kicks = Identifies you as a trend-setter or stellar group member
  • Laundry pair = Offers the comfort of knowing you can have clean clothes when you need them
  • Disney World vacation = Provides a fun setting for family bonding time

Value comes from the intangibles—like feelings—related to the products and services we buy. Feelings like attention, fun, trust, relationship, comfort, caring. Yes, you spend money for these products and services, but what you get back makes the cost worthwhile.

Continue reading

Everybody’s Doin’ It

black and white construction crane with scaffolding

Or almost everybody. Overhauling their website, that is.

Yep, virtual cranes are dotting the Internet landscape these days. In our recent research with healthcare organizations about their digital efforts, nearly a quarter completed an online overhaul in 2013 (24%) with more than twice that number either in the process of redesigning or in the planning stages (41% and 19%, respectively).

That’s a lot of construction activity. More importantly, however, is what do health systems hope to accomplish in their redesigns and why are so many of them doing this now?

Continue reading

Everything You Always Wanted To Know About Digital Marketing In Healthcare, But Were Afraid To Ask!

Survey eBook Cover

I’m very excited to announce our new eBook – Digital Marketing in Healthcare, which outlines the findings from Geonetric’s recent survey of 250 healthcare organizations!

If you are involved in the Web, digital marketing, advertising or social media in healthcare or if you manage or support people who are, this report will provide critical intelligence to help your organization to be more competitive online, such as:

  • What do your competitors spend on digital?
  • How are organizations like yours staffing their digital marketing efforts?
  • What capabilities are healthcare organizations adding to the online mix this year?
  • What digital marketing tools do they find most valuable?
  • Is anyone actually using Vine?

You’ll find these insights and much more right here!

Death by Complexity in the Modern CRM

crm-complex-customizeEveryone knows customer relationship management (CRM) is important. It’s the main source behind lead conversion and revenue recognition for many companies. But using many of the CRM systems available can be difficult. Especially because out of the box, they might not fit your needs. If that’s the case, you should consider customizing the system. It’s easier than you think.

That’s the great thing about CRM systems today – they can easily be customized to your organization’s business model. However, along with the positives of easy point-and-click customizations, such as new data fields, also comes the increased risk of creating useless and unreliable data. In a recent article I read The Five Data Management Practices B2B Marketers Are Overlooking, author Derek Slayton cites research from the Aberdeen Group that says companies that actively manage their marketing data for hygiene and improved segmentation require just 64 marketing responses to generate a customer. Those that do not require 329 (industry average) or 622 (laggards) touches!

Continue reading

Medical Group of the Carolinas Improves Physician Promotion

medical-group-of-the-carolinas-homepage

Deciding how to promote your physicians can be tough. There are so many different ways to highlight your doctors it can quickly get complicated. Let’s not forget about how making sure your physicians are happy also plays into the mix. Ultimately, there is no cookie-cutter approach. The best strategy really depends on your specific situation and figuring out what best supports your overall organizational goals and priorities.

Continue reading

First Look: Details from Geonetric’s eHealth Survey Unveiled

benchmarking graphic

There are very few sources of good information about how healthcare marketing is adopting digital tools. Chances are you know more about how other industries are embracing digital than healthcare.

Wouldn’t you like to know:

  • What your peers and competitors spend on digital?
  • How they staff their teams?
  • What they think is working and what they consider a waste.

Geonetric’s eHealth Survey Results has the information and benchmarks you need.

Continue reading

Clients Still Satisfied? Check.

Client Satisfaction Graph
We did it again! The results of this quarter’s client satisfaction survey (and yes, we do it every three months) shows that our clients continue to value Geonetric as their Web partner. Last quarter, we hit an all-time high overall score of 5.32 on a scale of 1 (lowest) to 6 (highest). This quarter, we maintained that impressive score.

We have a pretty lofty goal for response rate. We need 70% participation, every survey. And you know what? We’ve consistently exceed that goal for more than two years. This time around, 73% of our clients participated in the survey and 92% of those respondents gave us a 5.0 or higher overall score!

Continue reading

Agile Leadership Experiment Retro, Year 1


Scrum Stand Up
It has been a little more than a year since we took the radical step to eliminate traditional management entirely. The goal was to extend the observations we had made from human psychology and the performance of Agile teams to the furthest extent we could imagine. It was truly an experiment: there were a handful of well-known examples to learn from, but the literature is pretty thin on the practical realities of self-organizing teams outside the software industry. And there were no peers that we knew of in eastern Iowa that had gone as far as we were intending to go. So, we rolled the dice and went for it using the best information we had at the time. Since we declared we’d be open about the experiment, it’s about time to revisit where we’re at, what’s working and what’s not. This post will just outline a few of the areas where we’ve seen success, and some where we’ve had difficulty. I’ll use the same format we use each week on each team in our retrospectives.
Continue reading

3 Simple Rules for a Successful Project Planning Meeting

Conference phone

Wait… what was that? I’m sorry I couldn’t hear what you said. Could you say it again? Spell it. Slowly. Slower! Hold on. Was that an “s” or an “f”? Ok, let’s move on. Ugh! Did you say 15 or 50? Could you please stop typing in the background? That leaf blower sounds like a freight train!

You get the point. Phone conversations can be hard to hear, confusing, unengaging and often times lead to misunderstandings and frustrations.

Now try and have multiple people on the line – say five or even ten – including key team members, project stakeholders and executives in the room. You’ll be lucky to get Tim in the room for the first half of the hour; ecstatic if Nancy puts her tablet down long enough to take a note; Carol is so busy she’ll definitely be double working; and Charlie can’t stay in the room long enough to finish a cup of coffee. Why? Because having an important, strategic, and visionary meeting huddled over a conference phone speaker is less than effective, extremely tiring, and generally an undesirable way to spend the afternoon.

As little as 7% of communication actually pertains to the particular words that are being spoken. The way the words are said and the speaker’s body language make up the remaining 93% of the message. Essentially, when you put a barrier (or a conference phone) between two parties, you potentially reduce the likelihood of conveying the correct message to a mere 7% chance.

So what’s my point? Well, I’m getting to that.

Continue reading

Taking Stock of 2013: Trends in Release Frequency, Code Quality, Uptime and Client Satisfaction


Since we’ve wrapped up 2013 and announced the last VitalSite CMS release of the year, it’s an opportune time to reflect on how far we’ve come these last twelve months. Let’s start with some metrics related to release frequency.

If you remember, last March we revealed a strategic shift in how we were developing software. Influenced by innovative practices in software development like continuous delivery, we developed our own deployment automation capabilities. This allows us to deliver more features, faster, to the clients who request them.

How did it play out? If we look back on the year, we can see that we’ve had a record number of releases: eleven since the start of 2013, and nine since we started automating our deployments.

A timeline showing the releases of VitalSite CMS in 2013
Continue reading

Client Advisors Are Here to Save the Day


man and woman dressed as super heros

What is the difference between a project manager and a client advisor?

It’s an interesting question and one we at Geonetric have been answering for some time now. During our company-wide roll out of agile, we refined some of our internal roles, and with that came the transformation of our project managers.

Geonetric’s project managers have always handled more than just timelines and budgets. We are a very hands-on group – we do everything from place content to test new website functionality.

But now, we’ve taken on more of an advisory role. What does that mean for our clients?

Continue reading

Learning to Build a Better Team


team building with adhesive notes

What do you get when you gather 150 digital project managers together for two days? A well-organized conference that runs on time.

I spent two days in Philadelphia at the inaugural Digital PM Conference produced by the Bureau of Digital Affairs in association with Happy Cog™. This event is being touted as the first of its kind. There are plenty of conferences that include topics relevant to project managers as a side discussion. But to have a conference dedicated to the trials and tribulations of the digital project manager was definitely unique.

The topics covered how to manage projects from a variety of perspectives. The sessions shared ways to keep projects moving, clients happy and teams engaged. I have to say I picked up some really great tips and met a lot of “my people.”

Rachel Gertz presented “Clients Matter; So Put Your Team First.” This topic fits well into the agile culture we work in daily at Geonetric. Clients continue to make requests and our primary goal as project managers is to keep them happy, but sometimes we do this at our internal team’s expense. We are so buried in the weeds that we forget the needs of our team. If we lose our team’s confidences, we’re sunk.

Continue reading

Humanizing Work: Conference Review

About 1/20 of the giant post-its capturing learning at the Humanizing Work Conference.

A number of the readers of GeoVoices are other companies using Agile methods, or considering it, because Geonetric is particularly aggressive in using Agile methods. If you’re interested in Agile, this post is for you. If not, feel free to skip this one!

Our Agile coach, Richard Lawrence, and his company Agile For All, put on a conference called Humanizing Work this week for advanced practitioners of Agile. Everyone had at the minimum been through a full Agile training program already; most had been involved with Agile for quite some time, some for many years. Attendees ranged from very large, well known corporations to small businesses and everything in between. Continue reading

Voice of the Customer versus Survey Fatigue

Photo of a man holding his hand to his ear.

It’s a well-documented fact that Geonetric surveys our clients every quarter to find out how we’re doing. In fact, we just wrapped up our Q3 survey.

Some might ask why we survey so frequently. Doesn’t that lead to survey fatigue? Aren’t we worried about over-surveying leading to skewed results and lowered response rates?

On the other hand, good businesses have to pay attention to the “Voice of the Customer.” What are their preferences, expectations, and experiences with our company?

So how do we balance these two seemingly conflicted questions?
Continue reading

VitalSite Helps Hospitals Show Consumers the Money

hospital events promo code

Who doesn’t love a good deal? Hundreds of thousands of shoppers will wait in line for hours on Black Friday to try and save a few dollars. Did you know that Geonetric’s VitalSite content management system allows consumers to save money too?

That’s right! And many of our clients are taking advantage of this opportunity.

KishHealth System set up promotional codes in the calendar module, which provide an incentive for site visitors to register for events at a discounted rate. For example, employees can register for classes at a 50 percent discount. Visitors can register for classes at a discounted rate by signing up for more than one event.

KishHealth also offers savings to consumers enrolled in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).  KishHealth launched their new website on VitalSite on September 4, 2013.  We look forward to watching them drive registrations and showing consumers the money!