Response to: Posting Quality Indicators – What’s Your Take?

By Ben Dillon

In Aaron Holbrook’s recent post on “Posting Quality Indicators – What’s Your Take?” he asks for tips for doing this successfully. This needs to begin with an evaluation of what you intend to accomplish by putting quality information online.

I see a great deal of interest in using quality data to attract patients. Research from Thompson, Pew and others indicates that patients do, in fact, respond to quality. But, I continue to be skeptical that such interest translates into the presentation of detailed quality information. Research appears to support the idea that client satisfaction seems to still rule health consumer’s perception of quality. Continue reading